This discussion topic has been answered Discussion topic: Ad skipping (isn't working)
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Message posted on 01 Mar 2025 02:30 PM
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Message posted on 01 Mar 2025 02:40 PM
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The "skip ad" button only works for Sky's own on-demand content.
What the ad skip feature allows you to do is to fast forward through content on ITV X, C4 app and the My 5 app.
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Message posted on 01 Mar 2025 02:40 PM
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							Re: Ad skipping (isn't working)
						
					
					
				
			
		
	
			
	
	
	
	
	
@Mozzygore Hopefully the link below will help
https://www.sky.com/help/articles/ad-skipping
Message posted on 01 Mar 2025 02:40 PM
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The "skip ad" button only works for Sky's own on-demand content.
What the ad skip feature allows you to do is to fast forward through content on ITV X, C4 app and the My 5 app.
Please LIKE any responses you found helpful
Please mark a response as an ANSWER if it has solved your query/issue
Please note: I am a fellow sky customer and NOT an employee. Posts from Sky Employees are clearly marked as such using a Sky badge.
If you would like to post a “Send Your Thanks to Sky” message please click Here
Message posted on 01 Mar 2025 05:26 PM
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							Re: Ad skipping (isn't working)
						
					
					
				
			
		
	
			
	
	
	
	
	
Thank you that was helpful. Not really a need for it to be fair, thought it sounded better than it actually is.
Message posted on 05 Aug 2025 12:36 PM
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							Re: Ad skipping (isn't working)
						
					
					
				
			
		
	
			
	
	
	
	
	
I have the same problem and despite time sent dealing with Sky customer service in which time I could have grown a beard, I am no further forward.
Message posted on 05 Aug 2025 03:37 PM
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							Re: Ad skipping (isn't working)
						
					
					
				
			
		
	
			
	
	
	
	
	
@Eashtacal wrote:I have the same problem and despite time sent dealing with Sky customer service in which time I could have grown a beard, I am no further forward.
Can you be a little clearer on the problems you are experiencing? The ad skip function is quite clear: 1/ You need to subscribe 2/ It only works on Sky's on demand content 3/ You can fast forward/rewind on ITVX, Channel 4 and Channel 5 apps. 4/ It doesn't work on Disney+, Discovery+, Netflix, or Amazon Prime.
Message posted on 05 Aug 2025 05:37 PM
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							Re: Ad skipping (isn't working)
						
					
					
				
			
		
	
			
	
	
	
	
	
Thanks for your reply. I have managed to fix the problem myself.
Message posted on 02 Nov 2025 06:40 PM
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							Re: Ad skipping (isn't working)
						
					
					
				
			
		
	
			
	
	
	
	
	
I have the same problem. I am being served unskippable ads for about a minute before it becomes skippable. This is on Sky Atlantic. Any thoughts before I get onto Sky? Thanks.
Message posted on 02 Nov 2025 09:35 PM
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							Re: Ad skipping (isn't working)
						
					
					
				
			
		
	
			
	
	
	
	
	
Having the same issue and I've just got it. I'm not sure why people can't understand the question....
It's obvious that the 'skip ad' button skips ads on other channels but the question we are all asking is why we can't manually fast forward through the ads on the other channels
Message posted on 02 Nov 2025 09:35 PM
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							Re: Ad skipping (isn't working)
						
					
					
				
			
		
	
			
	
	
	
	
	
How did you do it please
Message posted on 02 Nov 2025 10:00 PM
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							Re: Ad skipping (isn't working)
						
					
					
				
			
		
	
			
	
	
	
	
	
I now have the answer. The first sixty seconds is unskippable due to "technical" issues - aka keeping the advertisers happy.
I am now in the process of complaining as this was a blatant misselling of the service.
Message posted on 02 Nov 2025 10:22 PM
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							Re: Ad skipping (isn't working)
						
					
					
				
			
		
	
			
	
	
	
	
	
Wait what!!! So that's the first 60 seconds on EVERY time there's ads!! I've just signed up now and I get 2 months free so I've not paid anything as of yet but if this is the case then I'm certainly cancelling.
Keeping the advertisers happy... What on earth! Spotify, netflix, YouTube, every single one has a option to pay so you don't have to look at adverts! So why on earth are sky any different unless these advertiser's are paying sky a cut? Because that makes no sense. If they want to advertise they're gonna have to get with the times and do it via our algorithms on FB etc 🤣
Thank you so much for explaining. I haven't been with sky for years as I didn't really watch TV and it always allowed skipping ads back then to pay for so this must be new...
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