24 Jun 2024 03:56 PM
Why are they bothering to change the names of Dave, Yesterday etc ?
Seems to be a total waste of time and money ?
Most people will just continue to call the channels Dave, Yesterday etc etc.
24 Jun 2024 04:01 PM
@Wibbly-Woo wrote:Why are they bothering to change the names of Dave, Yesterday etc ?
Seems to be a total waste of time and money ?
Most people will just continue to call the channels Dave, Yesterday etc etc.
That would be a question for UKTV. Sky have nothing to do with how a group of channels choose to identify themselves.
24 Jun 2024 04:01 PM
@Wibbly-Woo wrote:Why are they bothering to change the names of Dave, Yesterday etc ?
Seems to be a total waste of time and money ?
Most people will just continue to call the channels Dave, Yesterday etc etc.
That would be a question for UKTV. Sky have nothing to do with how a group of channels choose to identify themselves.
24 Jun 2024 04:02 PM - last edited: 24 Jun 2024 04:02 PM
Posted by a Superuser, not a Sky employee. Find out moreAsk the BBC as all UKTV channels are 100% owned by them
24 Jun 2024 04:02 PM
Posted by a Superuser, not a Sky employee. Find out moreI have not read they are changing. These are not Sky channels. I believe they are owned by UKTV.
24 Jun 2024 04:14 PM
Posted by a Superuser, not a Sky employee. Find out more
@Daniel0210 wrote:
I have not read they are changing. These are not Sky channels. I believe they are owned by UKTV.
https://www.cordbusters.co.uk/uktv-big-revamp-new-u/
24 Jun 2024 05:06 PM
Posted by a Superuser, not a Sky employee. Find out moreHere is the official press release;
https://corporate.uktv.co.uk/news/article/uktv-to-launch-masterbrand-u-on-16th-july-2024/
Must agree, it does seem a pointless and odd rebrand.
Using the & within a its names, seems just not right.
24 Jun 2024 05:14 PM
Posted by a Superuser, not a Sky employee. Find out moreI'm guessing its just a way for them to one a single identity across their channels, like back in the day when it was UKTV Gold, UKTV History and UKTV Gardens. I always hated the initial rebrand they did creating channels like Dave and Eden, and thought removing the UKTV part just created loads of separate identities amongst the channels.
Sky Stream user. Former Sky+ HD and Sky Broadband customer
Please LIKE any responses you found helpful
Please mark a response as an ANSWER if it has solved your query/issue
NOT a Sky Employee
24 Jun 2024 05:16 PM - last edited: 24 Jun 2024 05:16 PM
Posted by a Superuser, not a Sky employee. Find out moreAccording to UKTV’s Chief Marketing Officer, Penny Brough, this move aims to address the previously disjointed nature of their offerings, ensuring a more integrated viewer experience.
As part of this rebranding, UKTV’s family of free-to-air channels will undergo name changes to align with the new ‘U’ brand. The channels will incorporate the ‘U’ prefix, transforming into:
The streaming service, UKTV Play, will change its name to just ‘U'
24 Jun 2024 05:16 PM - last edited: 24 Jun 2024 05:21 PM
I don't understand why some are lower case and other capitals/capital letter , the pay channels are getting 'U&' at a later date aswell
24 Jun 2024 05:17 PM
Posted by a Superuser, not a Sky employee. Find out more
@TimmyBGood wrote:According to UKTV’s Chief Marketing Officer, Penny Brough, this move aims to address the previously disjointed nature of their offerings, ensuring a more integrated viewer experience.
As part of this rebranding, UKTV’s family of free-to-air channels will undergo name changes to align with the new ‘U’ brand. The channels will incorporate the ‘U’ prefix, transforming into:
- U&Dave
- U&Drama
- U&Yesterday
- U&W
The streaming service, UKTV Play, will change its name to just ‘U'
Yeah - what horrible names and branding in my opinion. I wonder how much they spent on brand consultants to come up with that 😀
Sky Stream user. Former Sky+ HD and Sky Broadband customer
Please LIKE any responses you found helpful
Please mark a response as an ANSWER if it has solved your query/issue
NOT a Sky Employee
24 Jun 2024 05:34 PM - last edited: 24 Jun 2024 05:36 PM
Posted by a Superuser, not a Sky employee. Find out more
@MarkGoldsmith wrote:
@TimmyBGood wrote:
According to UKTV’s Chief Marketing Officer, Penny Brough, this move aims to address the previously disjointed nature of their offerings, ensuring a more integrated viewer experience.
As part of this rebranding, UKTV’s family of free-to-air channels will undergo name changes to align with the new ‘U’ brand. The channels will incorporate the ‘U’ prefix, transforming into:
- U&Dave
- U&Drama
- U&Yesterday
- U&W
The streaming service, UKTV Play, will change its name to just ‘U'
Yeah - what horrible names and branding in my opinion. I wonder how much they spent on brand consultants to come up with that 😀
I agree @MarkGoldsmith
I don't like any of it myself but find the rename of UKTV play to just U to be the most bizaree
I wonder who on earth (assuming they did) they used as as part of any Focus groups
I perhaps understand they feel the need to highlight the channels form the UKTV group of channels but, personally, I think they would have been better reverting back to UKTV in the names that had it & adding to those like Alibi that I don't think had.
P.S. Maybe I am biased as I possibly watch UKTV channels the most of any
24 Jun 2024 05:37 PM
It's all just marketing piffle.
25 Jun 2024 09:04 AM
Posted by a Superuser, not a Sky employee. Find out more
@Timelord2018 wrote:I don't understand why some are lower case and other capitals/capital letter , the pay channels are getting 'U&' at a later date aswell
What a mesy design display that is.
Mix of fonts, colour and font case
25 Jun 2024 02:03 PM
Stunningly awful re-brand. Right up there with Channel 4's decision to move away from the actually quite good 4OD and All4 streaming names and go with Channel 4.
25 Jun 2024 02:16 PM
If the channels are 100% owned by BBC - It will be the licence payer (ie us) who pays for this rebrand - I wonder how much this rebrand cost ?
No problem. Browse or search to find help, or start a new discussion on Community.
On average, new discussions are replied to by our users within 5 hours
New Discussion