U & Dave etc

[Wibbly-Woo]

Why are they bothering to change the names of Dave, Yesterday  etc ?

Seems to be a total waste of time and money ?

Most people will just continue to call the channels Dave, Yesterday etc etc.

[Padam_Padam · Accepted solution]

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@Wibbly-Woo wrote:

Why are they bothering to change the names of Dave, Yesterday  etc ?

Seems to be a total waste of time and money ?

Most people will just continue to call the channels Dave, Yesterday etc etc.

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That would be a question for UKTV. Sky have nothing to do with how a group of channels choose to identify themselves. 

[Annie+UK]

Ask the BBC as all UKTV channels are 100% owned by them

[Daniel0210]

@Wibbly-Woo 

I have not read they are changing. These are not Sky channels. I believe they are owned by UKTV.

[Annie+UK]

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@Daniel0210 wrote:

@Wibbly-Woo 

I have not read they are changing. These are not Sky channels. I believe they are owned by UKTV.

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https://www.cordbusters.co.uk/uktv-big-revamp-new-u/

[lettice]

Here is the official press release;

https://corporate.uktv.co.uk/news/article/uktv-to-launch-masterbrand-u-on-16th-july-2024/

Must agree, it does seem a pointless and odd rebrand.

Using the & within a its names, seems just not right.

[MarkGoldsmith]

I'm guessing its just a way for them to one a single identity across their channels, like back in the day when it was UKTV Gold, UKTV History and UKTV Gardens. I always hated the initial rebrand they did creating channels like Dave and Eden, and thought removing the UKTV part just created loads of separate identities amongst the channels.

[TimmyBGood]

According to UKTV’s Chief Marketing Officer, Penny Brough, this move aims to address the previously disjointed nature of their offerings, ensuring a more integrated viewer experience.

As part of this rebranding, UKTV’s family of free-to-air channels will undergo name changes to align with the new ‘U’ brand. The channels will incorporate the ‘U’ prefix, transforming into:

• U&Dave
• U&Drama
• U&Yesterday
• U&W

The streaming service, UKTV Play, will change its name to just ‘U'

[Timelord2018]

I don't understand why some are lower case and other capitals/capital letter , the pay channels are getting 'U&' at a later date aswell

[MarkGoldsmith]

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@TimmyBGood wrote:

According to UKTV’s Chief Marketing Officer, Penny Brough, this move aims to address the previously disjointed nature of their offerings, ensuring a more integrated viewer experience.

As part of this rebranding, UKTV’s family of free-to-air channels will undergo name changes to align with the new ‘U’ brand. The channels will incorporate the ‘U’ prefix, transforming into:

• U&Dave
• U&Drama
• U&Yesterday
• U&W

The streaming service, UKTV Play, will change its name to just ‘U'

---

Yeah - what horrible names and branding in my opinion. I wonder how much they spent on brand consultants to come up with that 😀

[nigea99]

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@MarkGoldsmith wrote:

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@TimmyBGood wrote:

According to UKTV’s Chief Marketing Officer, Penny Brough, this move aims to address the previously disjointed nature of their offerings, ensuring a more integrated viewer experience.

As part of this rebranding, UKTV’s family of free-to-air channels will undergo name changes to align with the new ‘U’ brand. The channels will incorporate the ‘U’ prefix, transforming into:

• U&Dave
• U&Drama
• U&Yesterday
• U&W

The streaming service, UKTV Play, will change its name to just ‘U'

---

Yeah - what horrible names and branding in my opinion. I wonder how much they spent on brand consultants to come up with that 😀

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I agree @MarkGoldsmith 

I don't like any of it myself but find the rename of UKTV play to just U  to be the most bizaree 

I wonder who on earth (assuming they did) they used as as part of any Focus groups

I perhaps understand they feel the need to highlight the channels form the UKTV group of channels but, personally, I think they would have been better reverting back to UKTV in the names that had it & adding to those like Alibi that I don't think had.

P.S. Maybe I am biased as I possibly watch UKTV channels the most of any 

[Padam_Padam]

It's all just marketing piffle.

[lettice]

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@Timelord2018 wrote:

I don't understand why some are lower case and other capitals/capital letter , the pay channels are getting 'U&' at a later date aswell

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What a mesy design display that is.

Mix of fonts, colour and font case

[redsky88]

Stunningly awful re-brand. Right up there with Channel 4's decision to move away from the actually quite good 4OD and All4 streaming names and go with Channel 4. 

[Wibbly-Woo]

If the channels are 100% owned by BBC - It will be the licence payer (ie us) who pays for this rebrand - I wonder how much this rebrand cost ?