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Discussion topic: U & Dave etc

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This message was authored by Wibbly-Woo This message was authored by: Wibbly-Woo

U & Dave etc

Why are they bothering to change the names of Dave, Yesterday  etc ?

Seems to be a total waste of time and money ?

Most people will just continue to call the channels Dave, Yesterday etc etc.


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This message was authored by Padam_Padam This message was authored by: Padam_Padam Answer

Re: U & Dave etc


@Wibbly-Woo wrote:

Why are they bothering to change the names of Dave, Yesterday  etc ?

Seems to be a total waste of time and money ?

Most people will just continue to call the channels Dave, Yesterday etc etc.


That would be a question for UKTV. Sky have nothing to do with how a group of channels choose to identify themselves. 

 

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This message was authored by Padam_Padam This message was authored by: Padam_Padam Answer

Re: U & Dave etc


@Wibbly-Woo wrote:

Why are they bothering to change the names of Dave, Yesterday  etc ?

Seems to be a total waste of time and money ?

Most people will just continue to call the channels Dave, Yesterday etc etc.


That would be a question for UKTV. Sky have nothing to do with how a group of channels choose to identify themselves. 

 

This message was authored by Annie+UK This message was authored by: Annie+UK

Re: U & Dave etc

Posted by a Superuser, not a Sky employee. Find out more

Ask the BBC as all UKTV channels are 100% owned by them

Annie  ( Please Note: I am Neurodivergent )
This message was authored by Daniel0210 This message was authored by: Daniel0210

Re: U & Dave etc

Posted by a Superuser, not a Sky employee. Find out more

@Wibbly-Woo 

I have not read they are changing. These are not Sky channels. I believe they are owned by UKTV.


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This message was authored by Annie+UK This message was authored by: Annie+UK

Re: U & Dave etc

Posted by a Superuser, not a Sky employee. Find out more

@Daniel0210 wrote:

@Wibbly-Woo 

I have not read they are changing. These are not Sky channels. I believe they are owned by UKTV.


https://www.cordbusters.co.uk/uktv-big-revamp-new-u/

Annie  ( Please Note: I am Neurodivergent )
This message was authored by lettice This message was authored by: lettice

Re: U & Dave etc

Posted by a Superuser, not a Sky employee. Find out more

Here is the official press release;

 

https://corporate.uktv.co.uk/news/article/uktv-to-launch-masterbrand-u-on-16th-july-2024/


Must agree, it does seem a pointless and odd rebrand.

Using the & within a its names, seems just not right.

 

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This message was authored by MarkGoldsmith This message was authored by: MarkGoldsmith

Re: U & Dave etc

Posted by a Superuser, not a Sky employee. Find out more

I'm guessing its just a way for them to one a single identity across their channels, like back in the day when it was UKTV Gold, UKTV History and UKTV Gardens. I always hated the initial rebrand they did creating channels like Dave and Eden, and thought removing the UKTV part just created loads of separate identities amongst the channels.



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NOT a Sky Employee

This message was authored by TimmyBGood This message was authored by: TimmyBGood

Re: U & Dave etc

Posted by a Superuser, not a Sky employee. Find out more

According to UKTV’s Chief Marketing Officer, Penny Brough, this move aims to address the previously disjointed nature of their offerings, ensuring a more integrated viewer experience.

 

As part of this rebranding, UKTV’s family of free-to-air channels will undergo name changes to align with the new ‘U’ brand. The channels will incorporate the ‘U’ prefix, transforming into:

 

  • U&Dave
  • U&Drama
  • U&Yesterday
  • U&W

The streaming service, UKTV Play, will change its name to just ‘U'

* * * * * * *

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This message was authored by Timelord2018 This message was authored by: Timelord2018

Re: U & Dave etc

I don't understand why some are lower case and other capitals/capital letter , the pay channels are getting 'U&' at a later date aswell

 

It_s_all_about_U_pdates.kogofgopah (1).png

 

 

This message was authored by MarkGoldsmith This message was authored by: MarkGoldsmith

Re: U & Dave etc

Posted by a Superuser, not a Sky employee. Find out more

@TimmyBGood wrote:

According to UKTV’s Chief Marketing Officer, Penny Brough, this move aims to address the previously disjointed nature of their offerings, ensuring a more integrated viewer experience.

 

As part of this rebranding, UKTV’s family of free-to-air channels will undergo name changes to align with the new ‘U’ brand. The channels will incorporate the ‘U’ prefix, transforming into:

 

  • U&Dave
  • U&Drama
  • U&Yesterday
  • U&W

The streaming service, UKTV Play, will change its name to just ‘U'


Yeah - what horrible names and branding in my opinion. I wonder how much they spent on brand consultants to come up with that 😀



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NOT a Sky Employee

This message was authored by nigea99 This message was authored by: nigea99

Re: U & Dave etc

Posted by a Superuser, not a Sky employee. Find out more

@MarkGoldsmith wrote:

@TimmyBGood wrote:

According to UKTV’s Chief Marketing Officer, Penny Brough, this move aims to address the previously disjointed nature of their offerings, ensuring a more integrated viewer experience.

 

As part of this rebranding, UKTV’s family of free-to-air channels will undergo name changes to align with the new ‘U’ brand. The channels will incorporate the ‘U’ prefix, transforming into:

 

  • U&Dave
  • U&Drama
  • U&Yesterday
  • U&W

The streaming service, UKTV Play, will change its name to just ‘U'


Yeah - what horrible names and branding in my opinion. I wonder how much they spent on brand consultants to come up with that 😀


I agree @MarkGoldsmith 

 

I don't like any of it myself but find the rename of UKTV play to just U  to be the most bizaree 

 

I wonder who on earth (assuming they did) they used as as part of any Focus groups

 

I perhaps understand they feel the need to highlight the channels form the UKTV group of channels but, personally, I think they would have been better reverting back to UKTV in the names that had it & adding to those like Alibi that I don't think had.

 

P.S. Maybe I am biased as I possibly watch UKTV channels the most of any 

 

 

This message was authored by Padam_Padam This message was authored by: Padam_Padam

Re: U & Dave etc

It's all just marketing piffle.

 

 

This message was authored by lettice This message was authored by: lettice

Re: U & Dave etc

Posted by a Superuser, not a Sky employee. Find out more

@Timelord2018 wrote:

I don't understand why some are lower case and other capitals/capital letter , the pay channels are getting 'U&' at a later date aswell

 

It_s_all_about_U_pdates.kogofgopah (1).png

 

 


What a mesy design display that is.

Mix of fonts, colour and font case

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This message was authored by redsky88 This message was authored by: redsky88

Re: U & Dave etc

Stunningly awful re-brand. Right up there with Channel 4's decision to move away from the actually quite good 4OD and All4 streaming names and go with Channel 4. 

Wibbly-Woo
Topic Author
This message was authored by Wibbly-Woo This message was authored by: Wibbly-Woo

Re: U & Dave etc

If the channels are 100% owned by BBC - It will be the licence payer (ie us) who pays for this rebrand - I wonder how much this rebrand cost ?

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