Hi F9WLER,
I went through similar situation; on first look one might well think that a "Sky Q 1Tb UHD box" automatically offers a UHD picture. However, from working in broadcasting I know that to deliver UHD material there's a bunch of extra tech involved; different cameras at sports events, storage, and various gubbnis to move truly vast amounts of data fast for the higher resolution. All very expensive gear, so it costs a bit more. I took Sky mainly for sports, and got the HD/UHD pack included for a few months as part of a promotion. The quality IS awesome. I stuck with it when the deal ran out, but come renewal time I had to scale back the cost so dropped it again. Now the football season's back I'm tempted again as I have a great UHD tv, but it's all extra dosh. One thought: if you have a lot of movies/entertainment/kids subscriptions I'd say it's definitely worth the c.£4 per month; whereas If like me you only have sports then it's a bit less value. Your mileage may vary
