When Steve Jobs went back to Apple they were almost bankrupt. He cancelled 90% of there products. When the iPhoen launched theer was no app store, Steve didnt want it, eventually he gave in and opened an App store since then Apple have become one of the top tech companies in teh world but they had to change. That was very un Steve and un apple
Microsoft used to make phones and rubbish MP3 players. They realised it wasnt working for them so they binned it off to concentrate on making apps for other devices. They are doing away with perpetual licenses and starting subscriptions instead. (services make money hardware does not) guess what they changed there business model and fortunes changed also.
AMD used to make there own Silcon, it wasnt working out for them so they sold there fabs and concentrated on making good products. They changed and there fortunes changed
Think of the money SKY could save in Manfacturing, Support, Shipping etc if they stopped making hardware (provided just to the few homes that cant support fast inyternet) and just provided an app. There revenue would not drop as they still get to charge the same (maybe less multi room) but there costs would be slashed dramatically. Leave the past in teh past and move to a more tech savy future. Change or be overtaken because its only a matter of time before Apple and or Amazon buy up teh EPL rights and SKy will loose a lot of customers on that day
