what is the difference between full fibre 500 and ultrafast 500?

[kennyOAP]

My subscription is about to expire and I am currently have Ultrafast broadband with a supposed speed of 500Mb but gonna cost me £53 pcm to continue. Sky is offering ' Full Fibre 500 'at only £43 pcm. The specs seem the same so what do I loose by going to the Sky offer?

[TimmyBGood]

@kennyOAP 

It's a name change to reflect updated Ofcom guidance on how ISPs should refer to different broadband technologies.

https://helpforum.sky.com/t5/Broadband-Talk/Changes-to-how-we-talk-about-Sky-Broadband 

[kennyOAP]

That can't be the reason for being £10 pcm cheaper.

[TimmyBGood]

@kennyOAP 

ISPs can choose to price products however they see fit, presumably with the baseline of covering their own costs.  If the Full Fibre 500 branding is aimed at new users then it would almost always be discounted for an initial minimum term before reverting to a higher 'normal' rate.

[Chrisee]

@kennyOAP Sky often rebrand products and change prices you should be able to recontract onto the cheaper price if you ask but it will be a 24 month contract.