“HD pack” monthly charge

[Nightcrawler]

Why - in 2024 - are we still being charged £14 pm extra to receive HD channels? Most channels broadcast in HD as standard these days. Over a year this amounts to £168!!

[Daniel0210]

@Nightcrawler 

Sky choose to display the HD charge separately. For new customers I believe the HD add-on is £9 before discounts. 

[PandJ2020]

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@Nightcrawler wrote:

Why - in 2024 - are we still being charged £14 pm extra to receive HD channels? Most channels broadcast in HD as standard these days. Over a year this amounts to £168!!

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The flip side being if you don't want HD then you can save £168pa...  (Many do)

[TimmyBGood]

@Nightcrawler 

Realistically because it's built into the pricing model and hence Sky/Comcast profit margins: removing it would either result in a significant drop in revenue or necessitate increasing the price of the base package by a commensurate amount.

It's also worth noting that for satellite broadcasting in particular, HD transmission does have a higher cost to the channels because more data transits the orbital platforms.

[PandJ2020]

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@TimmyBGood wrote:

@Nightcrawler 

It's also worth noting that for satellite broadcasting in particular, HD transmission does have a higher cost to the channels because more data transits the orbital platforms.

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And UHD even more so 😁