TNT SPORT SERIA A ITALIAN FOOTBALL

[speranza]

Good Morning!

What has happened to TNT Seria A (Italian) Football??? My elderly Italian husband has always relied on being able to watch Seria A on TNT - as I have too. It's driving me absolutely crazy trying to find a live streaming service to watch the major games. Am not happy at all. Any answers would be most appreciated. There's now a different service which I have been using for him - namely "One Football"! Hubby uses my laptop WE HAVE TO PAY EUROS 4.99 PER MATCH to be able to watch! OUTRAGEOUS! Rant over. Thanks. Looking forward to responses. I would love to hear from SKY!!!!!!!

[nolte]

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@speranza wrote:

Looking forward to responses. I would love to hear from SKY!!!!!!!

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The main point would be that sky have no control over tnt sports. They are separate companies.

Tnt sports (and eurosport too) are owned by Warner Bros Discovery, sky is owned by Comcast

[nolte]

As this post, may go astray

This is an interesting article on the situation affecting both ligue 1 and serie a.

(It does mention team pass and season pass options as well as the individual game pass)

https://www.sportspromedia.com/news/ligue-1-serie-a-tv-rights-uk-ireland-dtc-streaming-platforms-lau...

[d2h]

@speranza 

As you've already established, Serie A on TNT this year is greatly reduced (due to cost-cutting) and OneFootball now acting as the primary outlet for the coverage. 

At present, matches are available on a PPV basis but there will be a 'League Pass' (all remaining matches of the season for one payment) and a 'Team Pass' (all remaining matches for your chosen team). They were both meant to be available for matchday 4 (this weekend) but faced delays and will now be made available tentatively for matchday 5 (i.e. next weekend). 

[MarkGoldsmith]

Seemingly both Seria A and Ligue Un aren't happy with the amount of money any of the UK broadcasters are willing to pay for their games so they have been forced to go down this direct to consumer streaming route.

I would have thought if Sky or TNT Sports were able to get the rights at a price they thought were reasonable then they would have done so.

[d2h]

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@MarkGoldsmith wrote:

Seemingly both Seria A and Ligue Un aren't happy with the amount of money any of the UK broadcasters are willing to pay for their games so they have been forced to go down this direct to consumer streaming route.

I would have thought if Sky or TNT Sports were able to get the rights at a price they thought were reasonable then they would have done so.

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@MarkGoldsmith 
No UK broadcaster wanted Ligue 1 rights at all. TNT handed them back upon cessation of the contract and didn't wish to renew at any price. There was no other interest. The precedent was set by the very poor domestic sales process beforehand. 

The loss of Mbappe has been catastrophic for international marketing and interest but other countries have eventually made reduced agreements for the matches. The UK is traditionally the toughest sales market in Europe for league football that isn't the Premier League and, to a much lesser degree, the EFL. 

The renewal of Serie A, in a reduced capacity, was a necessary step for TNT due to their loss of National League matches to DAZN. They simply needed some more football to pad the schedules out and decided that Serie A was of a higher calibre than Ligue 1 - which it is. 

Sky purchasing any more European football would make little sense as timeslots are already filled with existing rights. They don't need any filler due to the sheer volume of Premier League and EFL they have currently and of course, their Premier League output will increase further from next year. I would be very surprised if Sky chose to request the tender documents for either. 

[speranza]

@d2h @nolte @MarkGoldsmith 

Wow! Thanks guys for having enlightened me somewhat! As per usual, it all comes down to money. Enjoy the rest of your weekend.

[MarkGoldsmith]

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@d2h wrote:

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@MarkGoldsmith wrote:

Seemingly both Seria A and Ligue Un aren't happy with the amount of money any of the UK broadcasters are willing to pay for their games so they have been forced to go down this direct to consumer streaming route.

I would have thought if Sky or TNT Sports were able to get the rights at a price they thought were reasonable then they would have done so.

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@MarkGoldsmith 

Sky purchasing any more European football would make little sense as timeslots are already filled with existing rights. They don't need any filler due to the sheer volume of Premier League and EFL they have currently and of course, their Premier League output will increase further from next year. I would be very surprised if Sky chose to request the tender documents for either. 

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If the commercials worked out Sky may have had use for other football leagues for additional content they can offer to sell the Sky Sports + service, particularly as its a new service. At this point, i can only see Sky even contemplating adding additional foreign leagues in the future should they have the aim to further grow the sky sports + service.  Though obviously this would still come down to money at the end of the day.

[d2h]

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@MarkGoldsmith wrote:

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@d2h wrote:

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@MarkGoldsmith wrote:

Seemingly both Seria A and Ligue Un aren't happy with the amount of money any of the UK broadcasters are willing to pay for their games so they have been forced to go down this direct to consumer streaming route.

I would have thought if Sky or TNT Sports were able to get the rights at a price they thought were reasonable then they would have done so.

---

@MarkGoldsmith 

Sky purchasing any more European football would make little sense as timeslots are already filled with existing rights. They don't need any filler due to the sheer volume of Premier League and EFL they have currently and of course, their Premier League output will increase further from next year. I would be very surprised if Sky chose to request the tender documents for either. 

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If the commercials worked out Sky may have had use for other football leagues for additional content they can offer to sell the Sky Sports + service, particularly as its a new service. At this point, i can only see Sky even contemplating adding additional foreign leagues in the future should they have the aim to further grow the sky sports + service.  Though obviously this would still come down to money at the end of the day.

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@MarkGoldsmith 
If Sky Sports+ ever evolved into a standalone streaming service along the lines of ESPN+, DAZN etc. then there would be increased likelihood but even then, it would still be very unlikely. 

Sky holds a very dominant position in the sports market and sees subscribers maintained due to the flagship events they have within their portfolio. If they were streaming 200 Premier League matches a season, the key question is how many extra subscribers would European league football add to the numbers already there for the Premier League. If Sky was a secondary partner of the Premier League and had 1 match a week, it would make sense for them to add additional content in order to add value (or the perception of) for not a huge amount of additional outlay. As things stand, any additional outlay would make no financial sense due to the negligible return in subscription fees.

The above also applies to the second most valuable contract in football - the Champions League. Although clearly a major contract to have within your portfolio, did it make financial sense to offer what BT, now TNT, were offering when you already had a large number of the most likely subscribers already with you because of your Premier League matches? 

It's a moot point anyway because Sky Sports+ isn't a standalone streaming service, it's an enhanced red button / overflow service for existing customers. There is definitely room for it to evolve but that's not as straightforward for a company like Sky who also have a core business model to protect. 

[MarkGoldsmith]

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@d2h wrote:

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@MarkGoldsmith wrote:

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@d2h wrote:

---

@MarkGoldsmith wrote:

Seemingly both Seria A and Ligue Un aren't happy with the amount of money any of the UK broadcasters are willing to pay for their games so they have been forced to go down this direct to consumer streaming route.

I would have thought if Sky or TNT Sports were able to get the rights at a price they thought were reasonable then they would have done so.

---

@MarkGoldsmith 

Sky purchasing any more European football would make little sense as timeslots are already filled with existing rights. They don't need any filler due to the sheer volume of Premier League and EFL they have currently and of course, their Premier League output will increase further from next year. I would be very surprised if Sky chose to request the tender documents for either. 

---

If the commercials worked out Sky may have had use for other football leagues for additional content they can offer to sell the Sky Sports + service, particularly as its a new service. At this point, i can only see Sky even contemplating adding additional foreign leagues in the future should they have the aim to further grow the sky sports + service.  Though obviously this would still come down to money at the end of the day.

---

@MarkGoldsmith 
If Sky Sports+ ever evolved into a standalone streaming service along the lines of ESPN+, DAZN etc. then there would be increased likelihood but even then, it would still be very unlikely. 

Sky holds a very dominant position in the sports market and sees subscribers maintained due to the flagship events they have within their portfolio. If they were streaming 200 Premier League matches a season, the key question is how many extra subscribers would European league football add to the numbers already there for the Premier League. If Sky was a secondary partner of the Premier League and had 1 match a week, it would make sense for them to add additional content in order to add value (or the perception of) for not a huge amount of additional outlay. As things stand, any additional outlay would make no financial sense due to the negligible return in subscription fees.

The above also applies to the second most valuable contract in football - the Champions League. Although clearly a major contract to have within your portfolio, did it make financial sense to offer what BT, now TNT, were offering when you already had a large number of the most likely subscribers already with you because of your Premier League matches? 

It's a moot point anyway because Sky Sports+ isn't a standalone streaming service, it's an enhanced red button / overflow service for existing customers. There is definitely room for it to evolve but that's not as straightforward for a company like Sky who also have a core business model to protect. 

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You could argue that in a way Sky Sports (including the bonus + streams), is its own standalone streaming service in a way through NOW.

However Sky Sports + doesn't necessarily need to be its own independent streaming service for Sky to want to invest and grow it ( as a way to entice subscribers to Sky Sports). With the impending HBO exclusive deal ending next year, Sports is really one of the few things that Sky will have going for it ( particularly if customers don't know, aren't aware or  really care about Sky's own original TV or movie productions).

[Superhero1]

While i miss not having the French or Italian football on a regular basis,i think Sky are missing a trick on Saturday nights.

After the Premier League game,why dont they put on a Women's Super League game,instead of it being on a Sunday,i'm sure the fans would welcome it,and possinly the viewing figures would be better.

[CadburyBear-01]

Totally broken than TNT did not want to carry on showing Serie A. Thought I watched as many games as I could. My favourites are Napoli  with my Nana from Napoli.  I can see them taking over all football now.