@Trevor77
You have to place the order online via the Sky Store website as the code box appears after you select the film as per the image here from @mike+simmonds :
https://helpforum.sky.com/t5/Sky-Store/Here-s-a-free-Sky-Store-movie-to-celebrate/m-p/4784886/highli...
If you believe you have been charged then I would get in touch with Sky Store support regarding this, they have a live chat you can use that is available from 11am-7.30pm Monday to Saturday and can be found here:
https://www.skystore.com/help/contact-us
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