@SusieMac1
This message means that either your account hasn't been set up for you to rent and Buy films or that you have reached a spending limit that is on your account to prevent overspending.
Either way you will need to get in touch with Sky Store support regarding this, they have a live chat you can use that is available from 11am-7.30pm Monday to Saturday and can be found here:
https://www.skystore.com/help/contact-us
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