@chombo
That means you account might not have been setup allowing you to purchase or rent from the Sky Store so you will need to get in touch with Sky Store support about this:
https://www.skystore.com/n/hcus/help/contact-us
As it is Christmas you might have to wait a few days then as you can see on that link a live chat should be available from 11am to 7.30pm each day.
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