@Bookworm2727
It might mean that your account hasn't been set up for you to rent films. As the is quite a common error you will need to get in touch with Sky Store support about this as they will be able to fix this for you.
They have a live chat you can use that is available from 11am-7.30pm Monday to Saturday and can be found here:
https://www.skystore.com/help/contact-us
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