This discussion topic has been answered Discussion topic: ITV X keep fast forwarding to the end of programme
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Message posted on 27 May 2026 09:45 PM
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My itv x app jump to the end of the programme after fast forwarding the adverts. Or sometimes goes back to the beginning after doing thd same. What can be done?
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Message posted on 29 May 2026 08:26 AM
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Hi Everyone
Thank you for making us aware of this problem and thanks for tagging us @lettice
We can understand how frustrating this must be and have escalated the problem to our support teams. They will work with ITV to fix the issue. As soon as I have more information, I'll update everyone.
I'm going to mark this post as the current answer, so that everyone has the most up-to-date information.
Kev
Community Manager
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Message posted on 27 May 2026 07:06 PM
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ITVX skipping through programmes
Is anyone else having issues watching programmes on ITVX for the last 3 days programmes I'm watching jumped to the end randomly and are then showing as watched it usually happens at the beginning of the programme or straight after an ad break
Message posted on 27 May 2026 11:13 PM
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Re: ITVX skipping through programmes
Yes, happened to us several times this evening, trying to watch Emmerdale and Corrie.
Message posted on 28 May 2026 07:24 AM
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Re: ITVX skipping through programmes
They are the programmes I'm trying to watch & the classic episodes, hopefully it gets sorted soon
Message posted on 28 May 2026 10:00 AM
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Re: ITV X keep fast forwarding to the end of programme
I don't believe you can fast forward adverts in itvx player hence the issue.
ITV either want you to watch the adverts with a free account or pay for.the ad free account.
I am neurodivergent with Dyspraxia
Sky Stream with Sky Ultimate and whole home
EE Full Fibre 900Broadband
Various fire sticks
Xbox Series S
Roku Streambar
Apple TV
Message posted on 28 May 2026 10:28 AM
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Re: ITVX skipping through programmes
Yes, this is happening on Sky Stream making ITVX effectively unusable. I have had sudden jumps to the end, jumps back to the start, and last night's Coronation St jumped to the halfway point as soon as the titles finished. Usually this happens after an ad break, or after pausing playback, but sometimes while watching as well.
Come on somebody from Sky, make ITV get their act together. There is a great Italian show called Petra which I have had to abandon because it keeps restarting the episode and it's an absolute pain to FF to the right spot (as unlike all other apps there is no on screen cue apart from a line and a moving cursor).
ITVX on Sky is an absolute disgrace.
Message posted on 28 May 2026 01:32 PM
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Re: ITV X keep fast forwarding to the end of programme
@RobertS83 wrote:I don't believe you can fast forward adverts in itvx player hence the issue.
ITV either want you to watch the adverts with a free account or pay for.the ad free account.
You can fast forward ads on ITV X if you have the ad-skipping add-on as part of your Sky TV streaming subscription.
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Message posted on 28 May 2026 01:59 PM
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Re: ITVX skipping through programmes
Yes! Very frustrating. I'm wondering if it's an app problem or a Sky Glass TV problem as I've had nothing but issues since having one!
Message posted on 28 May 2026 02:02 PM - last edited: 28 May 2026 02:02 PM
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Re: ITVX skipping through programmes
Not an answer really, but if you don't use ad skip, would it not be better to use the ITVX app on your TV (if you have a Smart TV of course). I tended to use the apps on any device other than the puck itself as they're more reliable.
Message posted on 28 May 2026 02:02 PM - last edited: 28 May 2026 02:04 PM
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Re: ITV X keep fast forwarding to the end of programme
@MarkGoldsmith I have had itvx premium and the adverts don't even show up never mind allowing you to skip them.
Wasnt aware of the ability to do it with the no ads add on via sky.
I am neurodivergent with Dyspraxia
Sky Stream with Sky Ultimate and whole home
EE Full Fibre 900Broadband
Various fire sticks
Xbox Series S
Roku Streambar
Apple TV
Message posted on 28 May 2026 02:09 PM
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Re: ITVX skipping through programmes
@E_C wrote:Yes! Very frustrating. I'm wondering if it's an app problem or a Sky Glass TV problem as I've had nothing but issues since having one!
The ITVX app isn't particularly good on any platform but I've personally not had any issues with it since I subscribed to ITVX Premium and use it exclusively on an Apple TV 4K box. We only watch on demand and abhor advertising of any kind so this suits us well. I've not had any freezing, skipping or sync issues at all.
The app is one of those memory hungry apps so does seem to benefit to being run from a dedicated streaming device, rather than being on a server and fed down a potentially fluctuating broadband connection to a customer's Glass TV or Stream puck. I always found Sky's ad-skipping to be problematic, despite us having a gigabit symmetrical network connection, so we chose to abandon SkyOS.
There are plenty of customers who have a perfectly functional Sky Stream and Glass service, so they must have perfect broadband and have their service running from a non-busy Sky server. Unfortunately there's no choice in what server your service runs from.
Message posted on 28 May 2026 05:00 PM - last edited: 28 May 2026 05:00 PM
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Re: ITV X keep fast forwarding to the end of programme
@RobertS83 wrote:@MarkGoldsmith I have had itvx premium and the adverts don't even show up never mind allowing you to skip them.
Wasnt aware of the ability to do it with the no ads add on via sky.
@RobertS83 https://www.sky.com/help/articles/ad-skipping-sky-glass
It works out at better value for money than just subscribing to ITV X because it allows you to fast forward ( or skip ads completely for Sky's on-demand content) on ITV X, STV Player and C4 app. (better value for money if you watch via the other apps or Sky's own on-demand content).
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Message posted on 28 May 2026 05:02 PM
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Itv x
Hi
Every time I play episode it goes straight to the end . I have to keep restarting it . Anyone else having problems with it?
Message posted on 28 May 2026 05:30 PM
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Re: ITV X keep fast forwarding to the end of programme
Noticed a number of you on Sky Stream/Glass having this similar problem yesterday and today.
If any of you are on Sky Q and not on Sky Stream/Glass, please flag that here so Sky are also aware the app is having similar issues there.
I have reported this thread within our Superuser closed forum area.
Have combined some posts/threads into this one.
I will temporarily make this the answered post until any further info or response from Sky.
Sky Stream with two pucks via wifi (former Sky Q and Sky+ customer).
Sky Ultrafast + using Sky SR203 hub. Sky Mobile unlimited data. Sky Smart Home - Bundle Smart Home plan +
My good journey to Sky Stream from Sky Q. Click here to read
Message posted on 28 May 2026 06:43 PM
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Re: ITV X keep fast forwarding to the end of programme
Doing it tonight ( Thursday 28th ) omce again.
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