We are only customers here, so you aren't speaking to Sky directly.
You could email viewer relations at viewerR@sky.uk
From what I understand, Sky Sports got their rights for NBA as part of the rights NBC had obtained (Sky being a subsidiary of Comcast like NBC), so as NBC had the Western finals series, sky sports could show them.
As ABC had the Eastern finals series and the Championship series.
On the rights for the next 11 weasons, nba announced in July 2024 that
- Amazon will distribute NBA games globally as part of Prime Video, with an expanded package of games in select territories, including Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom and Ireland. This expanded package includes a minimum of 20 additional primetime regular season games each year, a Conference Finals series each year, and the NBA Finals in six of the 11 years.
I like basketball too so it is disappointing that Sky aren't showing the finals.
On the point re bbc having the rights to FA Cup final, this is a category A designated event on the OFCOM code, which means Category A events are events which must have live coverage made available to free-to-air channels so a FTA broadcaster needs to have the rights to it
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ROI sky Q Customer.
If you have questions about Sky, please post on the forums and do not send me private messages about them. I'm only a customer like you.
