23 Jan 2025 09:48 AM
Ive just joined Sky from Virgin and am starting to regret it... So many Ads, Ive never seen so many, I spend more time with ads than programs especially if Im channel hopping.. it getting unusable.
23 Jan 2025 09:54 AM
Posted by a Superuser, not a Sky employee. Find out more
@mcoops wrote:
I spend more time with ads than programs
Not actually possible under Ofcom regulation, but you'll certainly see more if you're changing channels a lot because the time limit is per channel each day and within any one item of content.
23 Jan 2025 10:00 AM - last edited: 23 Jan 2025 10:04 AM
Posted by a Superuser, not a Sky employee. Find out moreThe regulator's current rules state that, for channels three to five, the "total amount of advertising in any one day must not exceed an average of seven minutes per hour of broadcasting".
The channels can run advertising breaks of up to eight minutes per hour during prime time periods of 18:00-23:00 and 07:00-09:00.
Other channels are allowed up to nine minutes of advertising per hour of broadcasting, plus an extra three minutes for teleshopping
https://www.bbc.co.uk/news/uk-61997064
23 Jan 2025 10:51 AM
I totally agree far too many ads now on these so called premium services all together paying an average of upwards £100 for streaming i would personally prefer fewer streaming subscription that are totally ad free for a premium service I pay for the ad free version of netflix i will stick with that this new paramount plus with ads plan is now worthless to me with the adverts included so i logged out and will not use again. Not sure I will subscribe to cinema next time as and ad version of paramount is worthless to me. Remember when any service with ads was free like ITV now they are getting you to pay to watch ads and it wont be too many years until these cheaper ad plans cost just as much as the serive orginally did.
23 Jan 2025 11:05 AM
Posted by a Superuser, not a Sky employee. Find out more
@ThePotterFan wrote:Remember when any service with ads was free like ITV now they are getting you to pay to watch ads and it wont be too many years until these cheaper ad plans cost just as much as the serive orginally did.
Ultimately the TV advertising market has collasped over the last few years, mainly due to people watching traditional TV less or more people "recording" so they can fast forward the ads. On-demand catch-up services have been generating vast loses for years, its the reason we are now seeing prices being hiked annually on most services, and the introduction of basic tiers with the inclusion of non-skippable ads ( these are the only types of ads the advertisers would find value in as it "forces" eyes on the adverts).
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