Why is Sky Sports and TNT Sports more expensive to UK customers

[Stu95]

Just been looking at the cost of adding TNT sports to my Sky package, I already have the full Sky Sports Package at £20 per month which I think is fair value for the amount of Football shown (Football is the only sport on TV I'm actually interested in)

However at £31 per month for TNT when you consider how much less there is on there it's way too expensive.

After looking around the internet I landed on the Irish Now TV site and found they were offering a combined package of all the Sky Sports channels and TNT Sports for 27 Euro for a 12 month contract or 30 Euro month to month, basically half the price of a UK consumer.

How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

[BenJoBanjo]

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@Stu95 wrote:

How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

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Simple economics probably. Higher population density in the UK, therefore more sports fans, hence charging more. 

[Stu95]

You would imagine the economy of scale would offer better value but clearly not.

[BenJoBanjo]

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@Stu95 wrote:

You would imagine the economy of scale would offer better value but clearly not.

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Comcast, the company who own Sky/NOW, are all about maximising profits, as most large companies do.

Sport is a massive income stream for them as the vast majority of customers who pay for a TV service do so mainly to get sport. Over the years they've realised that many sport fans are a bit like drug addicts. They can't do without their 'fix' of footie, cricket, F1, etc. They'll pay whatever it takes to get that high they get from watching their favourite team/driver/athlete. 

This is why sport is the costliest part of most people's subscriptions. The broadcast industry know that live sport in particular is a commodity they can charge silly prices for... because addicts will pay for it. 

Sky Sports, TNT Sports, DAZN, etc are all just the dealers.  

[Doc5907]

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@Stu95 wrote:

Just been looking at the cost of adding TNT sports to my Sky package, I already have the full Sky Sports Package at £20 per month which I think is fair value for the amount of Football shown (Football is the only sport on TV I'm actually interested in)

However at £31 per month for TNT when you consider how much less there is on there it's way too expensive.

After looking around the internet I landed on the Irish Now TV site and found they were offering a combined package of all the Sky Sports channels and TNT Sports for 27 Euro for a 12 month contract or 30 Euro month to month, basically half the price of a UK consumer.

How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

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@Stu95 

In the UK its around £30 whichever way (there are a few) you subscribe to TNT sports so its not Sky setting the price, therefore your complaint about the pricing should be directed to TNT, if they have a community forum.

But i do agree, its excessively expensive for what you get. The only time i would consider it for a couple of months, is for the Ashes which they will probably get.

[Hunter2660]

If you have EE mobile, you can add TNT Sport for £20 a month (includes large screen app access, but will not be on Sky's EPG). Some EE mobile packages include TNT Sport free. If Sport is your only vice, then EETV have a Big Sport pack for around £35-40 per month (HD included), but you need EE Broadband. 

[Dazzasky]

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@Stu95 wrote:

Just been looking at the cost of adding TNT sports to my Sky package, I already have the full Sky Sports Package at £20 per month which I think is fair value for the amount of Football shown (Football is the only sport on TV I'm actually interested in)

However at £31 per month for TNT when you consider how much less there is on there it's way too expensive.

After looking around the internet I landed on the Irish Now TV site and found they were offering a combined package of all the Sky Sports channels and TNT Sports for 27 Euro for a 12 month contract or 30 Euro month to month, basically half the price of a UK consumer.

How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

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The problem is whilst people keep paying that price then Sky will keep charging that price. 

[Stu95 · Accepted solution]

I'm not sure that many people now are paying the price, I'm sure if it was cheaper they'd have a lot more paying customers and making more money.