Sky Broadband Superfast package - maximum speed?

[TimmyBGood]

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@Postings wrote:

seems a bit of a crafty thing for isps to do

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There's no obligation for an ISP to provide the best possible speed to a particular address.  The Government, through Ofcom, has chosen to set USO at 10/1 Mbs : everything past that is 'best effort' within commercially viable parameters.

Frankly no-one is now really interested in fixing longstanding issues with copper anyway: that's a 19th century technology best left behind.