It's on now, half an hour later than what the guide said.
There were at least two other live games going on at 11:30pm (when Sky said they would be showing coverage) but instead of showing one of those they were showing random rugby league highlights, one of the games looked like it was from the 90s.
If they aren't allowed to show more than 3 games a week or 2 games per round or whatever terrible package it is that they bought then they shouldn't advertise it on the guide until the game is actually scheduled to start. That's just sloppy, no excuse for that.
It's just sad that you really can't enjoy March Madness in the UK anymore all because Sky bought the exclusive rights and barely show anything at all. ESPN/BT/TNT did a much better job when they had it, not even close, it actually felt like watching it in North America. You'd expect with American owners that Sky would clue in and copy that model. There's no way 30 year old rugby highlights is popping a bigger rating than March Madness for them, and if it did pop a rating at all it's only because of the dishonest technique of putting an incorrect start time on the guide and basketball fans are tuning in and sitting there watching for a couple of minutes in confusion.
