So many adverts!

[maxismum]

Does anyone else get fed up with the amount of adverts on, especially when sport is on particularly cricket matches? An over ends or there's a drinks break or a wicket is taken and bang, straight to an ad break. And sometimes they bring it back on after the break and it's already started! It never happens during footy when there's any sort of a break. I pay for sky sports to watch the actual sport, commentary and analysis,  I don't want to listen to 'anything you want'  a million times a day thank you very much!

[Daniel0210]

@maxismum 

Breaks in football are predictable ie; half time, whereas cricket (particularly a test match) goes on for hours so adverts are introduced when the opportunity arises. There is a maximum number of minutes per hour allowed although I can't remember what it is, so although there won't be more advertising time, they will be more spread out. 

[caesarome]

With regards to cricket there are not always adverts at the end of every over but there are should a wicket fall and when there is a drinks break as they do have to be fitted in somewhere.

[TimmyBGood]

---

@Daniel0210 wrote:

@maxismum 

There is a maximum number of minutes per hour allowed although I can't remember what it is, so although there won't be more advertising time, they will be more spread out. 

---

Channels 3-5 only

(a) The total amount of advertising in any one day must not exceed an average of

seven minutes per hour of broadcasting.

(c) In the periods 6pm–11pm and 7am–9am the total amount of advertising must not,

without Ofcom’s prior permission, exceed an average of eight minutes an hour on

any one day.

Other services

(a) The total amount of spot advertising in any one day must not exceed an average

of nine minutes per hour (15 per cent) of broadcasting.

(b) This may be increased by a further three minutes per hour (5 per cent) devoted to

teleshopping spots, but this additional 5 per cent must not be used for other forms

of spot advertising.

Maximum amount in any one hour

In any one clock hour there must be no more than 12 minutes of advertising spots

and/or teleshopping spots. 

[ZyloKai]

---

@maxismum wrote:

Does anyone else get fed up with the amount of adverts on, especially when sport is on particularly cricket matches? An over ends or there's a drinks break or a wicket is taken and bang, straight to an ad break. And sometimes they bring it back on after the break and it's already started! It never happens during footy when there's any sort of a break. I pay for sky sports to watch the actual sport, commentary and analysis,  I don't want to listen to 'anything you want'  a million times a day thank you very much!

---

An idea could be to record it, and then watch it about 30 mins to an hour after the programme's start time. Then you could just fast forward the ads.