I have to agree there is no excuse for sky to insert ads on paid for premium on demand drama and it is also the main reason I will consider leaving when my subscription is up. There are premium alternatives that have paid for ad free options and for the select few shows that sky hold the rights to say house of dragons you can usually buy within about a week of the final episode and watch it ad free as a boxset.
I hope sky realise this is what the market and viewers want fine have a ad version that is cheaper for viewers who are ok with that but also have an ad free premium package. I notice that uhd shows are usually ad free I believe this is because they are not shown an any channel all channels are hd only. So for me they could blend the ad free package into the Dolby atmos uhd pack and maybe add a few quid for a truly high quality ad free premium experience pack.
