If endurance were an Olympic sport, Sky Mobile customer service would have trained me for gold.
Three years ago, I purchased an iPad through them. Two years in—without misuse, damage, or any fault on my part—it simply stopped working. A manufacturer issue, plain and simple. What followed has been a nine-month masterclass in how not to treat a customer.
After sending the device to their repair centre, I am still left with the same faulty iPad Pro and a company unwilling to take responsibility. No replacement, no resolution—just a repeated shrug in corporate form: “You don’t have AppleCare.” Conveniently ignoring the fact that under the Consumer Rights Act 2015, they are very much obliged to assist.
But the real spectacle? The customer service.
I have been put on hold only to have calls mysteriously drop. I have been “transferred” so many times I suspect I’ve toured every department in the organisation—often without warning. On one particularly memorable day, I spoke to twelve different people, none of whom could solve the issue, but all of whom were very capable of passing me along like a particularly unwanted parcel.
The pattern is almost impressive:
“I’m just going to put you on hold” — translation: you’re about to start over with someone new who knows nothing about your case.
It’s not just inefficient—it feels engineered. A system seemingly designed to exhaust customers into giving up rather than helping them reach a fair outcome.
For a company of this size, the lack of accountability is staggering. The experience has been frustrating, time-consuming, and frankly unacceptable. What should have been a straightforward resolution has turned into a drawn-out battle.
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