Ads on Sky Go app

[KevlarPS]

Why has Sky started inserting ads after 14mins and so on of an hour show while watching the Sky Go app? It's disgraceful. If it was a free service I would understand but being a Sky customer is not cheap. 
Other FREE TV apps don't make you watch so many ads and to make it worse they just repeat the same ones constantly. 
Come on Sky - drop the ads to paying customers or we just will all go to another provider!