Firstly - the TV channel it was on may not have the film on their in-demand platform.
Also it's possible the film is available on multiple streaming apps, but when you open the film page it will default to Sky Cinema, if the film is available on that platform.
When you open the film on your playlist scroll down to available now, if the film is available on multiple apps you will see additional boxes appear saying Watch Now on X, for each of the services the film is available on.
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