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Discussion topic: Illogical full fibre pricing

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This message was authored by idol+the+bear This message was authored by: idol+the+bear

Illogical full fibre pricing

The current advertised monthly cost of Sky Full Fibre Broadband doesn't make much sense to me -

 

Fibre 100 £41

Fibre 145 £28

Fibre 300 £40

Fibre 500 £34

Fibre Gigabyte £44

 

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This message was authored by TimmyBGood This message was authored by: TimmyBGood

Re: Illogical full fibre pricing

Posted by a Superuser, not a Sky employee. Find out more

@idol+the+bear 

 

That's correct, because it's based both on somewhat illogical wholesale pricing and sales psychology: for example having 500Mbs as a cheaper option then permits upselling to gigabit at the end of the initial minimum contract term as a renewal.

 

Openreach/BT Wholesale are incentivising ISPs to resell as much fibre as possible because this pushes the national rollout along and helps towards the huge infrastructure investment required.  Incremental speed increase  on an existing fibre circuit actually only has marginal (if any) additional cost to the supplier.

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Sky Glass 55" (on ethernet) & two Stream Pucks (one ethernet / one WiFi)
BT Halo 3+ Ultrafast FTTP (500Mbs), BT Smart Hub 2
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