14 Aug 2024 01:09 PM
The current advertised monthly cost of Sky Full Fibre Broadband doesn't make much sense to me -
Fibre 100 £41
Fibre 145 £28
Fibre 300 £40
Fibre 500 £34
Fibre Gigabyte £44
14 Aug 2024 02:09 PM - last edited: 14 Aug 2024 02:23 PM
Posted by a Superuser, not a Sky employee. Find out more
That's correct, because it's based both on somewhat illogical wholesale pricing and sales psychology: for example having 500Mbs as a cheaper option then permits upselling to gigabit at the end of the initial minimum contract term as a renewal.
Openreach/BT Wholesale are incentivising ISPs to resell as much fibre as possible because this pushes the national rollout along and helps towards the huge infrastructure investment required. Incremental speed increase on an existing fibre circuit actually only has marginal (if any) additional cost to the supplier.
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