SKY VIP Upgrade

[StevenBo]

So I have just tiered up in the last 4/5 weeks from gold to a platinum VIP customer however nothing has changed. Why have these schemes if you move up a tier and there's no change or difference. Anyone else feel the same? 

[caesarome]

Sky VIP is just a gimmick really so as you have found changing tiers doesn't really bring you anything extra.

[Mark39]

The scheme is designed, I think, to give you a sense of being valued by Sky. I guess some will find some sort of vicarious kudos in just moving up the various levels. Recently I have been downgraded from Platinum to Silver as a consequence of switching to Sky Glass and haven't any change or difference arising from moving in the reverse direction either!

[TimmyBGood]

@StevenBo 

I think perhaps you get an additional entry into the prize draws, so going from odds of two in a million to three in a million...

As mentioned above, it's just a marketing gimmick: the 'benefit' which everyone really wants (a discount proportional to length of subscription) is never going to happen.