Discussion topic: Price Increase - when does it stop ?
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Message posted on 09 Mar 2026 10:16 AM
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Price Increase - when does it stop ?
OK We all expect price increases to tariffs - but not a regular £3 - I have been a Sky customer for almost 23 years and had I been subject to a regular £3 annual increase through this time - I would now be paying almost £90 for a service that new customers get for just £22 https://www.offersnewcustomers.co.uk/sky-offers-for-new-customers/#bundles
How is that fair ?
Long term customers used to be treated much better - instead nowadays - we are punished for remaining loyal.
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Message posted on 09 Mar 2026 10:34 AM
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Re: Price Increase - when does it stop ?
New customers are offered good discounts as an incentive to join. Most companies do this now. You probably took advantage of such a new customer deal when you first joined.
If you can't reach an acceptable price for renewing then move to an alternative provider, but in 18/24 months you'll be in the same position with them, and will be able to rejoin Sky if you wish and take up any new customer deals available at that time.
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Message posted on 09 Mar 2026 10:35 AM
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Re: Price Increase - when does it stop ?
To answer the title - it doesn't.
How is that fair ?
Long term customers used to be treated much better - instead nowadays - we are punished for remaining loyal.
New customers are harder to attract than retain existing ones (Point in case)...
Message posted on 09 Mar 2026 10:36 AM
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Re: Price Increase - when does it stop ?
@Wibbly-Woo nothing to do with fairness. The commercial reality is that it's harder to attract new customers than keep existing customers, hence new customers get the bigger discounts to lure them.
Therein is the solution if you don't think you're getting value for money from Sky - switch to a new provider to take advantage of their new customer deals.
Message posted on 09 Mar 2026 10:42 AM
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Re: Price Increase - when does it stop ?
@Wibbly-Woo wrote:OK We all expect price increases to tariffs - but not a regular £3 - I have been a Sky customer for almost 23 years and had I been subject to a regular £3 annual increase through this time - I would now be paying almost £90 for a service that new customers get for just £22 https://www.offersnewcustomers.co.uk/sky-offers-for-new-customers/#bundles
How is that fair ?
Long term customers used to be treated much better - instead nowadays - we are punished for remaining loyal.
Are you paying full price then?
Not a Sky employee
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Sky Q with 2GB UHD box wired to the Sky Max router
Samsung S95C TV, HDMI to Sonos Beam Gen 2
Sky FTTP 500Mb to Max Hub (WiFi disabled)
Pair of TP-Link Deco BE65's in AP mode used for WiFi access, main Deco hardwired to Max hub
2 Windows desktop PC's hardwired to each Deco, everything else using the Deco WiFi
Message posted on 09 Mar 2026 10:45 AM
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Re: Price Increase - when does it stop ?
@Wibbly-Woo wrote:OK We all expect price increases to tariffs - but not a regular £3 - I have been a Sky customer for almost 23 years and had I been subject to a regular £3 annual increase through this time - I would now be paying almost £90 for a service that new customers get for just £22 https://www.offersnewcustomers.co.uk/sky-offers-for-new-customers/#bundles
How is that fair ?
Long term customers used to be treated much better - instead nowadays - we are punished for remaining loyal.
You can also partially blame OFCOM for the higher price increases now. Whilst Sky don't directly set the price increases 2 years in advance, as OFCOM would like, this means it gives them some flexibility in the increases they set ( and whilst Sky can perhaps set their increases to slightly less than competitors, they aren't going to massively undercut them). Whereas the other providers are baking in higher price increases than we would have had under the old system, ( as the providers need to predict what prices/costs are going to be like in 12 months time when a customer is signing a new contract).
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Message posted on 09 Mar 2026 02:38 PM - last edited: 09 Mar 2026 02:39 PM
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Re: Price Increase - when does it stop ?
@Me134 Probably not far off - "Priority Customers" hijacked my account and despite my asking on several occasions, will not tell me why and refuse to release me from their control .....
I pay £83 for Signature + sport + HD + Second box !
I have always paid my bills but am disabled
Message posted on 09 Mar 2026 02:42 PM
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Re: Price Increase - when does it stop ?
@Wibbly-Woo wrote:
Probably not far off - "Priority Customers" hijacked my account and despite my asking on several occasions, will not tell me why and refuse to release me from their control .....
You have mentioned that numerous times on the forum boards but it's irrelevant in connection with an annual price increase or prices for new customers.
NOTE: I only provide help on the forum boards so Direct Messaging is switched off
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Sky customer since 2001
with:
Sky Q | Sky Broadband | Sky Talk | Sky Mobile(s)
Message posted on 09 Mar 2026 03:32 PM
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Re: Price Increase - when does it stop ?
Ahh, Mouldy Old Dough, should have guessed 😉
Not a Sky employee
**********************************************************
Sky Q with 2GB UHD box wired to the Sky Max router
Samsung S95C TV, HDMI to Sonos Beam Gen 2
Sky FTTP 500Mb to Max Hub (WiFi disabled)
Pair of TP-Link Deco BE65's in AP mode used for WiFi access, main Deco hardwired to Max hub
2 Windows desktop PC's hardwired to each Deco, everything else using the Deco WiFi
Message posted on 09 Mar 2026 04:40 PM
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Re: Price Increase - when does it stop ?
@Wibbly-Woo wrote:@Me134 Probably not far off - "Priority Customers" hijacked my account and despite my asking on several occasions, will not tell me why and refuse to release me from their control .....
I pay £83 for Signature + sport + HD + Second box !
I have always paid my bills but am disabled
If you are not happy you can always cancel now (new ofcom ruling for satellite tv) after receiving you notification you can cancel within 30 days of receiving it without any termination fee even if you are on minimum term contract
Message posted on 09 Mar 2026 05:54 PM
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Re: Price Increase - when does it stop ?
@DaveDrizen wrote:
@Wibbly-Woo wrote:@Me134 Probably not far off - "Priority Customers" hijacked my account and despite my asking on several occasions, will not tell me why and refuse to release me from their control .....
I pay £83 for Signature + sport + HD + Second box !
I have always paid my bills but am disabled
If you are not happy you can always cancel now (new ofcom ruling for satellite tv) after receiving you notification you can cancel within 30 days of receiving it without any termination fee even if you are on minimum term contract
Not exactly a new Ofcom ruling. Its just Sky lost their various legal appeals over whether satelliete television would come under the same sanctions that are applied to phone and broadband contracts.
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