Why is Sky Sports and TNT Sports more expensive to UK customers

[Stu95]

Just been looking at the cost of adding TNT sports to my Sky package, I already have the full Sky Sports Package at £20 per month which I think is fair value for the amount of Football shown (Football is the only sport on TV I'm actually interested in)

However at £31 per month for TNT when you consider how much less there is on there it's way too expensive.

After looking around the internet I landed on the Irish Now TV site and found they were offering a combined package of all the Sky Sports channels and TNT Sports for 27 Euro for a 12 month contract or 30 Euro month to month, basically half the price of a UK consumer.

How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

[BenJoBanjo]

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@Stu95 wrote:

How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

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Simple economics probably. Higher population density in the UK, therefore more sports fans, hence charging more. 

[Stu95]

You would imagine the economy of scale would offer better value but clearly not.

[BenJoBanjo]

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@Stu95 wrote:

You would imagine the economy of scale would offer better value but clearly not.

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Comcast, the company who own Sky/NOW, are all about maximising profits, as most large companies do.

Sport is a massive income stream for them as the vast majority of customers who pay for a TV service do so mainly to get sport. They can't do without their footie, cricket, F1, etc. They'll pay whatever it takes to get that high they get from watching their favourite team/driver/athlete. 

[Removed]

This is why sport is the costliest part of most people's subscriptions. The broadcast industry know that live sport in particular is a commodity they can charge silly prices for.

Moderator notes: Removed rude refrences

[Doc5907]

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@Stu95 wrote:

Just been looking at the cost of adding TNT sports to my Sky package, I already have the full Sky Sports Package at £20 per month which I think is fair value for the amount of Football shown (Football is the only sport on TV I'm actually interested in)

However at £31 per month for TNT when you consider how much less there is on there it's way too expensive.

After looking around the internet I landed on the Irish Now TV site and found they were offering a combined package of all the Sky Sports channels and TNT Sports for 27 Euro for a 12 month contract or 30 Euro month to month, basically half the price of a UK consumer.

How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

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@Stu95 

In the UK its around £30 whichever way (there are a few) you subscribe to TNT sports so its not Sky setting the price, therefore your complaint about the pricing should be directed to TNT, if they have a community forum.

But i do agree, its excessively expensive for what you get. The only time i would consider it for a couple of months, is for the Ashes which they will probably get.

[Hunter2660]

If you have EE mobile, you can add TNT Sport for £20 a month (includes large screen app access, but will not be on Sky's EPG). Some EE mobile packages include TNT Sport free. If Sport is your only vice, then EETV have a Big Sport pack for around £35-40 per month (HD included), but you need EE Broadband. 

[Dazzasky]

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@Stu95 wrote:

Just been looking at the cost of adding TNT sports to my Sky package, I already have the full Sky Sports Package at £20 per month which I think is fair value for the amount of Football shown (Football is the only sport on TV I'm actually interested in)

However at £31 per month for TNT when you consider how much less there is on there it's way too expensive.

After looking around the internet I landed on the Irish Now TV site and found they were offering a combined package of all the Sky Sports channels and TNT Sports for 27 Euro for a 12 month contract or 30 Euro month to month, basically half the price of a UK consumer.

How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

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The problem is whilst people keep paying that price then Sky will keep charging that price. 

[Stu95]

I'm not sure that many people now are paying the price, I'm sure if it was cheaper they'd have a lot more paying customers and making more money.

[toteman2012]

I have a virgin stream box and they only charge £22 for TNT it's really frustrating that Dky never have an offer for tnt

[n1ckarla]

But they don't all just paid for it. I pay for Sky because I like the Sky q system, along with all the other entertainment/cinema packages they offer but I have my limit for that.

TNT is disproportionately expensive. I don't pay for it however much it irritates the heck out of me. The fact that games are distributed across platforms and not all on Sky contributes to the lower limit I am willing to pay for Sky.

[nolte]

Those are introductory offers. As with sky, signing up get lower prices, then when they expire, you get charged more

After the 12 months, the small print on Now's ROI site says

• After offer, Sports Membership auto-renews at €38.99 a month and Sports Extra Membership at €33.99 a month, 

Plus compared to tnt sports on now in ireland, to sky q, sky q ability to record gives a lot for example for fans whose favourite sports might be during the day, but no highlights on until 11pm because of champions league (if at all)

Irish tnt sports on sky also do not get the possibility of catch up on discovery plus (hbo max from end of march) which can make it difficult to watch, if it was not on the main 4 linear channels

[waynster]

When you only want the footie, it's a case of paying through the nose for 20 other sports you have no interest in.

We need football/soccer packages that are affordable.

Surely pricing people out reduces the audience, thus increasing the price further for those who can afford it?

TNT must have bid ridiculously high for the rights.

[nolte]

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@waynster wrote:

When you only want the footie, it's a case of paying through the nose for 20 other sports you have no interest in.

We need football/soccer packages that are affordable.

Surely pricing people out reduces the audience, thus increasing the price further for those who can afford it?

TNT must have bid ridiculously high for the rights.

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The biggest beneficiary of the sports package subscriptions would be football/soccer teams.

The current premier league rights were 6.7 billion pound.

Sky are paying £895 million for the lower English league rights

The recent champions league rights were £2.2bn for paramount plus, previously tnt rights were about 1bn

I can't find a figure for what sky pay currently for tennis, but in 2017 amazon got the rights for £10m per season (per irish times), so even assuming high inflation in the rights costs means sky would be paying substantially less for it than they are for premier league

[Timelord2018]

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@nolte wrote:

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@waynster wrote:

When you only want the footie, it's a case of paying through the nose for 20 other sports you have no interest in.

We need football/soccer packages that are affordable.

Surely pricing people out reduces the audience, thus increasing the price further for those who can afford it?

TNT must have bid ridiculously high for the rights.

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The biggest beneficiary of the sports package subscriptions would be football/soccer teams.

The current premier league rights were 6.7 billion pound.

Sky are paying £895 for the lower English league rights

The recent champions league rights were £2.2bn for paramount plus, previously tnt rights were about 1bn

I can't find a figure for what sky pay currently for tennis, but in 2017 amazon got the rights for £10m per season (per irish times), so even assuming high inflation in the rights costs means sky would be paying substantially less for it than they are for premier league

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Likely Champions League will continue on TNT Sports now.

To me it Looks like Paramount bid was safeguard,

[Daniel0210]

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@nolte wrote:
Sky are paying £895 for the lower English league rights

Million!