@nolte wrote:
I really don't think it is a good comparison to compare to The Traitors.
Bear in mind that Sky one has a lot lower available audience then compared to The Traitors being on BBC 1 (which everyone has access to)
If every other show was compared to The Traitors performance, most of other shows would be cancelled.
Some reports suggest SNL UK does better in that time slot compared to previous programming on sky one, but again these comparisons are flawed
Anyway I've enjoyed most of the episodes so far (jack whitehall was the one I didn't like).
@Angel_Aka wrote:
Overnight viewing figures are less and less important in the TV industry. It's all about the consolidated catch up ratings/views over 28 days. It's particularly difficult with SNL because viewing is split between Sky One on Sky's own platform and on NOW. Personally, I know more people who watch on NOW than on Sky, so it's tricky to know if they're including full viewership from both.
I would imagine that a decision on a second season won't come until they've got the full 28 day figures from the final episode so it'll likely be later next month.
It's tricky to know what Sky's perspective on this will be. I would say that overall the feelings around SNL UK have improved greatly as the weeks have progressed. It's getting a lot of press. A lot of positive press. This is great for the show, the cast, the writers and the SNL brand. But I don't think it's doing anything much for Sky itself.
Are subscriber numbers shooting up as a direct result of SNL UK? No. Most of the sketches are being clipped up and put on the official Sky SNL UK YouTube channel, and that's where they're being viewed the most. Sky can make a bit of money from this channel, but not as much as they would if every YouTube viewer signed up to a new 24 month Sky Ultimate subscription on Stream.
Personally I think Sky will absolutely commission a second season - they'd be foolish not to. If they don't keep a hold of the brand then it will immediately be snapped up by another channel or streamer. It's become hot property, not among most of the middle-aged and above readers of this forum, but among the larger, more lucrative younger market. A bit of a different marketing approach for season 2 and it could begin to help increase Sky subscribers.
SNL UK will be around for a while yet... on Sky or elsewhere.
Additionally, I added the overnight, 7 day consolidated, as well as the audience share to get the full picture or the performace of SNL UK. My point was to show how a poor performing programme like SNL UK can be compared to something that is incredibly popular like the Traitors.
But I understand your points, so let's take the example of The Last of Us, that was broadcast on Sky Atlantic, which is a channel that only Sky customers have (or had? Did it change?), meaning even less viewers than Sky One.
The Last of Us got, on average, 3.075 million viewers (7-days consolidated) per episode for series 1. SNL UK is still performing poorly with a pitiful 375,725 viewers (7-days consolidated), on average per episode (based on the first 4 episodes).
(One can go to SNL UK's Wikipedia page and go to the Reception section to get the sources for the figures)
Additionally, this part "Most of the sketches are being clipped up and put on the official Sky SNL UK YouTube channel", I did specifically say: "However, I think, maybe, just maybe, the sketches on their own may work on social medias".
I do think that SNL UK as a television programme is just not feasible in the UK, based on the poor performance and I don't think it will see a series 2. I think they could just record indevidual sketches on their own and put them up on YouTube/TikTok, etc. on reels etc.
