@nolte wrote:
SportsProMedia have an article from October quoting the NFL UK General Manager on future outlook (linking article can be funny here so won't link. Googling "nfl rights 2025 uk" brought it up.
The UK NFL GM said:
- Honestly, everything is being looked at the moment as we go into that process of trying to identify the right partnerships, so [Sky’s exclusive broadcasts] would certainly be part of that mix.
“Sky has been a fantastic partner and we have a really good relationship with them. They have a very engaged sports audience that we want to be in front of. So they’re a crucial part of the [broadcast] mix now and we hope they might be going forward.
“But we need to look at the whole package, rather than just piece by piece, and understand where the best place is for the NFL to reach the audience at the scale we want to.”
The big thing from the article is to get the right mix of revenue and reach
That's an interesting quote as reach and revenue never go together 😄.
If sports want to get the best reach they need to be on free-to-air channels or streaming platforms however that never maximises their broadcasting revenue. I think this is why we typically now see rights split between a free broadbaster and a paid broadcasters, which may encourage some growth from casual viewers but if they then split rights over multiple pay broadcasters then the hardcore fans are the ones who suffer by having to sign up to multiple services.
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