@Jason+Golding wrote:
If Sky are offering two free tickets to the cinema - they should at least offer it with a couple of chains. I have no idea where my nearest vue cinema is. They are sparse
Vue have a 20% market share in uk with 92 cinemas in uk.
Other cinema chains may have commercial arrangements with other companies ie I know in ireland Vodafone link up with odeon for free Tuesday tickets.
Cineworld meanwhile having biggest share in uk with 27% but have had well known financial difficulties going into I think examinership a few time (with Vue looking to take over some of their cinemas) showing the overall difficulties of the cinema sector.
Then there is the practical issue of sky trying to negotiate with various cinema providers for discounted tickets. It is impractical
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