Guild Esports and Sky Broadband

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Guild Esports and Sky Broadband in new partnership to supercharge the esports experience for UK gamers

Alt Text: an image of the Guild esports team, fronted by David Beckham.

What is Guild?

Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham.

What's the partnership?

With over 17m passionate gamers playing over seven hours a week across the UK, the gaming revolution is set to continue, which is why Sky, with its fast and reliable full-fibre broadband, and Guild are coming together to help enhance the experience for gamers.  

Together, Sky and Guild are committed to supporting and developing the gaming community, with initial focus in three core areas:

• Women in gaming – providing greater opportunities for women in the esports industry 

• Driving esports performance – leading the way in player performance and best practice coaching developments   

• Engaging audiences – bringing esports to Sky customers with exclusive competitions and experiences across all of Guild's titles  

As part of the partnership, Sky will be Guild’s official HQ, Wi-Fi and Broadband and Mobile Network partner for the next three years and the Guild Esports performance centre in the heart of London’s Shoreditch will be named the Sky Guild Gaming Centre. To transform the gaming experience, Sky Full-Fibre Broadband will power the centre, with its reliable and game-changing speeds, giving Guild’s professional players a faster edge as they learn, train, and compete online.  

Sky’s branding will feature in a striking outdoor mural on the building and be the headline partner on Guild’s team jersey for the 22/23 season. The new jersey will be worn for the first time by Guild X, Guild’s all female Valorant team, as they play in Riot’s Game Changer tournament this week.  

How can I get involved?

Sky and Guild will work together to deliver exclusive esports competitions for Sky customers across all of Guild’s titles, alongside access to exclusive merchandise and bespoke digital collectables.

For gamers at home, Sky Broadband offers full fibre to millions of homes across the UK, with gigafast speeds of up to 900 Mb/s, so more people can benefit from an ultra-reliable in-home gaming experience. 

Read more about the partnership here!

Follow @SkyHelpTeam for updates!