Whys it difficult to find the sky store on the tv

[skillzey]

Ive had sky the last few months now and I do see some new movies released/deals but I can never find the actual store when navigating the sky tv the only way I manage to get on to the store is click said advertised movie/show and it brings it up..

Surely this isn't the way to do it am I missing it on the TV or is it hidden somewhere.

Thanks in advance

[mike+simmonds]

On Sky Q @skillzey you can just do a voice search for "Sky store"

I assume you can for other Sky platforms