The error message is a little bit misleading as what it actually means is either your account isn't set up for Sky Store purchases including free ones like this or you have made purchases in the past and to stop overspending you have hit a limit that is placed on your account. Either way the Sky Store team will be able to fix this for you so choose an option here to get in touch with them about it:
https://www.skystore.com/help/contact-us
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