Here at Sky we’re passionate about using technology to improve the lives of our customers and coming up with brilliant new ideas to provide great digital experiences.
However, we understand that the rate at which technology is constantly evolving means that the world in which children are now growing up has changed profoundly.
All aspects of our society are increasingly becoming ‘digital first’ and, while that offers exciting new opportunities, it also brings new dangers and challenges to confront.
From social media to cyberbullying, radicalisation to sexting, there are numerous worrying issues facing our youngsters in the online world, but through education and engagement we can all play a part in helping keep our children safe.
We at Sky are committed to achieving that objective and that’s why we’ve introduced safety features to help all the family enjoy our products such as PIN-protected parental controls, free McAfee Internet Security and Sky Broadband Shield.
Broadband Shield gives Sky customers control of their household’s internet experience by allowing them to filter what sites can be accessed, as well as protecting against malware-infected or phishing sites. Meanwhile, its watershed feature has adjustable settings which use age rating options to restrict sites and these can be varied depending on the time of the day.
But we’re determined to keep spreading the word and leading by example. That’s why we’re a proud partner of Internet Matters, who work tirelessly with online safety experts to offer advice and support to parents with keeping children safe in the digital world.
At a time when children are starting the new school term, parents have a heightened level of concern about the use of smartphones and social media in terms of online safety.
Nearly 7 out of 10 (68%) parents of Year 7 pupils are concerned their children are under pressure to have multiple social media apps and 71% are worried they will be pushed into sharing images or videos, according to new research from Internet Matters. This has helped to inform a new set of guides to help parents – please click on the guide most relevant to you:
Internet Matters provide a helping hand to guide parents through this time with a variety of expert advice and simple steps they can take to help navigate their child's digital playground. This includes advice on setting up devices safely, using social media responsibly and helping children develop their digital resilience through having regular conversations. Learn more about your child's online safety here.
For more information, check out our handy guides on setting parental controls: