Celebrating Sky at 30

Community Manager

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At Sky, we hit the big 3-0 this year – and we’re reflecting on three decades of first-class TV. From groundbreaking sports coverage and must-watch movies to 24-hour rolling news, we always strive to deliver more for our customers. Here’s why your Sky experience looks better than ever.


We believe we’re only as good as our entertainment. That’s why we’ve been investing in high-quality content ever since we launched. Last year we took it to the next level, investing an extra £4.50 per customer, every month, on the TV you love. So, where does it go? We’ve invested more in Sky original productions and exciting partnerships with HBO, Showtime and Cinemax. And, with record audience figures for the likes of Riviera and Das Boot, we reckon it’s worth it.


We’ve rolled out the red carpet with Sky Cinema, too. We’ve come a long way since its launch as Sky Movies in 1989! With over 1,000 movies and a new premiere every day, you’ll always find flicks to match your mood. Watch Sky original movies at home as soon as they hit the big screen. And if that’s not enough, we paired up with Netflix last year to bring you even more titles with Ultimate on Demand.


Sports-wise, you can always bank on the biggest live action. In 2017, we added four dedicated channels, and secured sports rights that matter most to you. Get set for more live Premier League matches than any other channel until 2022. Catch every Formula 1® practice, race and qualifier live until 2024. And enjoy live coverage of all England home Tests, ODIs and T20s until 2024 – only on Sky Sports.


We’re on a mission to thank you


Entertainment is more than just TV – it’s about experiences, too. So in 2017, we launched Sky VIP – our brand-new loyalty programme. Since then, we’ve delivered over 6,500 unique experiences, like sharing the ring with heavyweight champion Anthony Joshua. And the best part is they’re open to everyone. So, if you haven’t let us say thanks yet, maybe it’s time you joined the 2.9m customers that have. See it as a little birthday party bag from us to you!


You can count on us


We take great pride in our service and invest heavily to keep everything running smoothly. Take Sky Broadband, for example. For over 2.5 years, Sky has been the best-performing major broadband provider when it comes to complaints received by Ofcom. *


We’re proud of what we’ve achieved. But we’re only just getting started. With plenty of surprises in store, we can’t wait for the next 30 years and beyond. Are you ready?


Sky. Believe in better.



*Based on Ofcom “Telecoms and pay-TV complaints” Reports published between 6 July 2016 (for Jan-March 2016) and 30 January 2019 (for July to Sept 2018).

1 Comment
Camera Operator

To say Thank You you should give me the Sky Cinema Christmas Channel for free in december this year lol