Why, what is happening and have you tried logging in here to select your free film as long as it shows at being £0.00:
https://www.skystore.com/n/mvse/sky-vip/sky-vip-gift
If this doesn't help then contact the Sky Store team for help, they have a live chat that runs from 11am - 7.30pm each day if that helps:
https://www.skystore.com/n/hcus/help/contact-us
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