Sky Ultimate TV cost too much?

[Aaln]

A few years ago you would pay for Sky and possibly rent a film once in a while.

Now you pay Sky, Disney, Netflix, Amazon, Apple, and others for your content.  Viewing TV has become more expensive than ever before.

Why does Sky charge £26 for their basic package when all others charge way less?

If sky were to lower to £16 per month without hdr atmos etc, i think more would sign up .

[Mark39]

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@Aaln wrote:

A few years ago you would pay for Sky and possibly rent a film once in a while.

Now you pay Sky, Disney, Netflix, Amazon, Apple, and others for your content.  Viewing TV has become more expensive than ever before.

Why does Sky charge £26 for their basic package when all others charge way less?

If sky were to lower to £16 per month without hdr atmos etc, i think more would sign up .

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I suspect that Sky know more about their marketing strategy than you or I do! I've no doubt that if they saw the potential for better profits by reducing their subscription prices, they wouldn't hesitate to do so.