Sky signature price rise

[PandJ2020]

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@John+Scott+Latty wrote:

My sky signature letter said £8 they see me as a cash cow as I haven't rung in 4 years to negotiate 

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Bizarre.  I don't understand why it varies - the list price should  be £40.50 from April.  (My increase was from £36.50 to £40.50 before discounts)

[AndyPearson9]

The Money Saving Expert post on this subject from last month helps explain matters:

Sky TV price rise rights explained – Martin Lewis' MSE News