topic Sky News App (not live streaming) Excessive Ads. in Mobile Apps & Websites

Sky News App (not live streaming) Excessive Ads.

Muzzatron1 — Tue, 11 Mar 2025 10:57:00 GMT

When viewing any news item video on the Sky news app. I cannot watch a video without getting a 20 second advert. So if I decide to choose one news item video I get a 20 second advert. Then if I go to another news video I get another 20 second advert. So if I was to watch all the news videos available on the app at that time I'd have to endure an advert each time I play the video.

This never used to occur on the News app previously and I do expect the odd advert but this is pure commercial overkill on Sky's part.

I also want to stress that I'm not talking about the adverts that are shown as a part of live streaming the live sky news show throughout the day. Though, when you do go to access the live news stream being broadcast, no matter what, you'll get thrown a 20 second advert before the live stream is accessed. Funny as then you may join the live news atream in the middle of a news break/advert cycle.

I appreciate you will run adverts on the live news stream but it is excessive use on the news app itself.

I like sky news but I often won't catch up on the videos due to the ads.

This is not exactly providing and good news service is it.

I wouldn't object if I maybe had to watch one advert of 20 seconds each 30 minutes of use or staggered over a period of usage.

Every video is just nuts.

Very frustrated sky news fan.

Re: Sky News App (not live streaming) Excessive Ads.

caesarome — Tue, 11 Mar 2025 11:29:41 GMT

@Muzzatron1

As this is a customer helps customer forum to feed this back to Sky you would be best of emailing them via this address - apps@sky.uk

Re: Sky News App (not live streaming) Excessive Ads.

Muzzatron1 — Tue, 11 Mar 2025 11:35:37 GMT

@caesarome thanks for the heads up.

Appreciate you letting me know and I'll use the link provided.

Re: Sky News App (not live streaming) Excessive Ads.

Mad-Max262 — Wed, 28 May 2025 20:21:46 GMT

I totally agree with the comment on too much ad's on the Skynews app. It is out of order and has to stop.

The worst of it is, as you scroll down to the bottom of the news feed, it jumps on to fake news stories that you think are live Skynews stories!

I'd happily pay a small subscription per month to view Skynews without any ad's!

Sky News app covered by advertising

Bill-I-Am — Tue, 03 Jun 2025 15:16:08 GMT

Irritating issue on my iPhone - the majority of my news stories on my Sky News App get covered, always by the same advertisment which has been going on for a few weeks now. I can only read the few lines at the bottom of my screen on opening an item, being forced to scroll for perhaps half to three quarters of each report, before the app starts to scroll up. As far as I can tell it is for something called Airwallex and a reference to McLaren (there's part of a formula one car with McLaren partly visible) but that's a guess as the ad itself isn't complete. It fills 3/4 of the screen with a band across the top and another down the right hand side with a large blank white square in the remaining section and only parts of text visible. There is no symbol anywhere to indicate that it can be closed. Even the link, which I assume says 'discover' Airwallex is only half visible and does nothing. Whatever it is, I have absolutely no interest in it other than not seeing it. Other ads just roll with the pages and I can cope with that. Someone needs to fix it as if anything else it reflects poorly on McLaren and their association with it. Any suggestions gratefully received. Maybe I should just delete the app and go elsewhere.

Re: Sky News app covered by advertising

caesarome — Tue, 03 Jun 2025 15:22:42 GMT

@Bill-I-Am

Does the same happen if you use the Sky News website via your web browser instead ?

Re: Sky News app covered by advertising

Bill-I-Am — Tue, 03 Jun 2025 18:21:04 GMT

Hi, doesn't seem to - I can't see the ad in any of the 10 news items I just checked. That's a bonus!

Re: Sky News app covered by advertising

Mikem1967 — Wed, 04 Jun 2025 07:04:15 GMT

I've got the same problem - I'm going to another news service. Wake up Sky - no one wants this, it's just frustrating

Re: Sky News app covered by advertising

sextonbj01 — Thu, 05 Jun 2025 06:54:05 GMT

ThIs is happening to me too. Suddenly over the past couple of days. I have tried everything I can to get rid of it, but no luck. Will someone at Sky News sort this nonsense out please !!!!!

Re: Sky News app covered by advertising

caesarome — Thu, 05 Jun 2025 08:42:03 GMT

@sextonbj01

If you want this looked into then try contacting the apps team and letting them know about this - apps@sky.uk is their email address,.

Re: Sky News app covered by advertising

Bill-I-Am — Thu, 05 Jun 2025 10:58:54 GMT

Thanks everyone for your comments/advice.

it seems as if someone on high may have noted my annoyance as today the ad has not made an appearance in any of the news stories I have looked at. Hopefully problem solved.

Re: Sky News App (not live streaming) Excessive Ads.

Martin134 — Thu, 05 Jun 2025 21:55:29 GMT

O have just uninstall ed the Sky news app. Absolutely ridiculous level of adverts. Life is too short. Might possibly return if they change their policy on this

Re: Sky News App (not live streaming) Excessive Ads.

Muzzatron1 — Fri, 06 Jun 2025 08:30:20 GMT

Dear Sky,

As you will notice. The Sky news app is bombarding people with excessive ads. Actually the functionality of the app is overruled by these ads. When people are on the go and want to dip in fast, they don't want to endure an ad every time the want to view a news video.

Previously I followed your suggestion to feed this information to apps@sky.com

This still continues after doing this and it's very apparent that revenue is all that dictates this news app.

I think there needs to be a balance as at the moment it just stops me using the sky news app or closing it down when an ad appears. So really the advertising is turning users away.

I would suggest that someone at sky looks at this as I will not be repeating this query again through the email you suggested. Would be interesting to know if other sky news users have submitted also through apps@sky.uk

Re: Sky News app covered by advertising

Bill-I-Am — Fri, 06 Jun 2025 08:44:02 GMT

Noooooo....like Arnie, it's back. Time to follow @sextonbj's advice.

Re: Sky News App (not live streaming) Excessive Ads.

Annie+UK — Fri, 06 Jun 2025 10:12:33 GMT

@Muzzatron1 wrote:

Dear Sky,

As you will notice. The Sky news app is bombarding people with excessive ads. Actually the functionality of the app is overruled by these ads. When people are on the go and want to dip in fast, they don't want to endure an ad every time the want to view a news video.

Previously I followed your suggestion to feed this information to apps@sky.com

This still continues after doing this and it's very apparent that revenue is all that dictates this news app.

I think there needs to be a balance as at the moment it just stops me using the sky news app or closing it down when an ad appears. So really the advertising is turning users away.

I would suggest that someone at sky looks at this as I will not be repeating this query again through the email you suggested. Would be interesting to know if other sky news users have submitted also through apps@sky.uk

The email is app@sky.uk your first link is incorrect

Source: https://play.google.com/store/apps/details?id=com.bskyb.skyservice under the App Support drop-down

Re: Sky News App (not live streaming) Excessive Ads.

Muzzatron1 — Sat, 07 Jun 2025 09:02:02 GMT

Thanks Annie+UK

Apologies, it is incorrect though at the time I submitted, I realised this and amended the address and was able to submit to the sky app folk to complain. I received a response. Things seemed to get better for a day or so. In fact all the problems reference ads dispersed for an entire day but then returned on full throttle a day later.

Re: Sky News App (not live streaming) Excessive Ads.

Muzzatron1 — Sat, 07 Jun 2025 09:13:46 GMT

Just checked my previous link apps@sky.uk and sent a test message to this address. I got an immediate response sky acknowledgement from Sky.

Maybe other users maybe able to shed some light on what exactly the correct direction is. Especially in this day of online attacks.

Thanks all

Re: Sky News App (not live streaming) Excessive Ads.

The+Real+ITSNev — Thu, 18 Sep 2025 06:48:18 GMT

I've got so fed up with this nonsense, that I've given up and deleted the app. 20 secs of ads for every video is rediculous. Do it once at the start of a session and not every dam video.