topic Renwal Cost Increase in Account & Billing

Renwal Cost Increase

Disneygang — Sat, 06 Jun 2026 09:34:27 GMT

Why are you chariing existing customers so much more than new customers? Surley you should looking after your existingcustomer base. currenty new customer deal is £101 , for me you are charging £110.99 for tv and then £49 for broadband. Currently paying £74.99 for TV and £38 for braodband. how you can justify such a large increase in price? Shoudl be a nice easy process to renew without to much hassle shouldnt have to call someone to get a better deal........

Re: Renwal Cost Increase

PandJ2020 — Sat, 06 Jun 2026 09:44:29 GMT

@Disneygang wrote:
Why are you chariing existing customers so much more than new customers?

Because Sky don't offer loss-making deals to existing customers. Getting new customers is harder than retaining existing ones too.

When minimum term discounts expire the price reverts to full list price until you take action.

Re: Renwal Cost Increase

Daniel0210 — Sat, 06 Jun 2026 09:58:10 GMT

@Disneygang

New customers are offered good discounts as an incentive to join. Most companies do this now. You probably took advantage of such a new customer deal when you first joined Sky.

If you can't negotiate an acceptable price for renewing then perhaps consider a move to an alternative provider, but in 18/24 months you'll be in the same position with them, and will be able to rejoin Sky if you wish and take up any new customer deals available at that time.

Comcast do appear to prioritise getting new customers over retaining long standing ones. As other providers do this too it seems to be a common theme.

Re: Renwal Cost Increase

Mark39 — Sat, 06 Jun 2026 10:03:45 GMT

@Disneygang wrote:

Currently paying £74.99 for TV and £38 for braodband. how you can justify such a large increase in price? Shoudl be a nice easy process to renew without to much hassle shouldnt have to call someone to get a better deal........

No justification required. When your discounts expire you pay the list price, unless you negotiate a new deal. Sky aren't required to make you an offer unless you ask.