topic Loyal customer rewards in Account & Billing

Loyal customer rewards

Nixxd — Wed, 19 Nov 2025 23:15:38 GMT

Why don't we, as loyal customers, get the same or better deals that new customers get? Looking at the black Friday deal, a new customer could get a package tv and Internet from £35 but as a loyal customer that same package would cost me £65 +

Re: Loyal customer rewards

Daniel0210 — Thu, 20 Nov 2025 03:51:00 GMT

@Nixxd

Better discounts are offered to new customers as an incentive for them to join. Most providers now do this. You'll have probably benefited from such offers in the past.

If you choose to leave and go with another provider then in 18/24 months you'll be in the same position with that provider and if you want you'll be able to return to Sky as a new customer and gain the benefits available at that time.

Re: Loyal customer rewards

2muchTV — Thu, 20 Nov 2025 04:18:03 GMT

@Nixxd wrote:
Why don't we, as loyal customers, get the same or better deals that new customers get?
Possibly because Sky make more money on attracting new customers even set against those loyal customers they lose. The loyal customers who continue to pay more than new customers are a great revenue stream.

Looking at the black Friday deal, a new customer could get a package tv and Internet from £35 but as a loyal customer that same package would cost me £65 +
Suggest you vote with your wallet. Sky Q and latterly Stream worked great for me, but not worth the monthly cost.
Now TV is worth it, because
cheaper
no long contracts
Uses an app
Ultra Boost is effectively "Whole Home"
No phone calls to find cheaper price- all online