topic Re: Unreasonable price increase in Account & Billing

Unreasonable price increase

grouseuk — Sun, 09 Nov 2025 00:05:10 GMT

My bill is set to increase in February next year by nearly 20% despite none of my offers ending until July 2026. I've spoken to Sky support and they've told me that this is the "annual increase applied to all users". When I took my deal I agreed a fixed price for 24 months (until July '26) as shown by the live chat record below. Surely Sky cannot just choose to increase my bill without notifying me and without the option to exit? I think "you'll pay" and "the offer is for 24 months" mean that they've agreed to that price for that duration. "No Problem I will waived that for you and help you with the deal 🙂 Here is the deal :- Signature is normally £36.50, but you'll pay £20.50 (with an 24 -month contract) Including Price protection This offer is for 24 month Sky Sports in HD is normally £39, but you'll pay £22 (with an 24 -month contract) This offer is for 24 months Sky HD ,Ultra HD will be downgraded Boost to Netflix Premium with No Ads is normally £15.50, but you'll pay £7.50 . This offer is for 24 months It brings your total to £50.00 a month . Your offers will start today. A one-off admin fee of £00.00 will be added to your next bill. Is that fine?"

Re: Unreasonable price increase

2muchTV — Sun, 09 Nov 2025 02:28:51 GMT

@grouseuk "... Is that fine?"

For myself, that is 1 reason why I have opted to leave Stream.

In contract price rises has been much discussed and Sky is operating within Ofcom rules re mid contract price rises. Further, Sky will not allow you to leave penalty free mid contract because of the price rises.

Sorry.

The Now TV offering from Sky is better suited to me, rolling monthly contracts and/or shorter plans.

Re: Unreasonable price increase

Daniel0210 — Sun, 09 Nov 2025 05:22:40 GMT

@grouseuk wrote:
When I took my deal I agreed a fixed price for 24 months (until July '26)

@grouseuk

I think you've misunderstood. Sky rarely (if ever) do fixed prices for the duration of the 24 month deal. The annual price review, which almost always involves a price increase, affects all customers and in the UK is in April. Customers are usually notified in advance by email nearer the time. You should have been subject to an increase already since agreeing the deal in 2024.

Re: Unreasonable price increase

PandJ2020 — Sun, 09 Nov 2025 08:42:55 GMT

Something doesn't sound right. As noted it's your discounts that are fixed, not your price.

What does the breakdown show in your bill as changing?

Checked mine and nothing is changing for February. General increase doesn't normally show until March (for April).

My guess is one discount is set to expire before the rest? (May be an error)

Re: Unreasonable price increase

caesarome — Sun, 09 Nov 2025 09:49:48 GMT

@grouseuk

The image up have uploaded can not be shown as you have not blanked out your account number so feel free to do this if you are intending on posting it on here.

Re: Unreasonable price increase

TimmyBGood — Sun, 09 Nov 2025 10:15:58 GMT

Personally I think it's very naughty of Sky to use the phrase 'price protection' in this context, because it's wide-open to customer (mis)interpretation.

Re: Unreasonable price increase

grouseuk — Sun, 09 Nov 2025 10:18:20 GMT

Here's my January and February future bills for comparison, which show that the core price is increasing rather than discounts expiring. When I spoke to Sky she said it was the annual in-year increase and I'd get an email soon explaining the increases

Re: Unreasonable price increase

PandJ2020 — Sun, 09 Nov 2025 12:08:42 GMT

Well Signature is currently £40.50 (pre discount).

Your bill is showing £34.50 (for January) which afaik below list already and then the 'correct' price going forwards. I don't think this is the annual price increase.

Re: Unreasonable price increase

peter+t20 — Mon, 10 Nov 2025 00:10:45 GMT

odd as mine is showing as £38.50 for signature and has been that price ( before discount since apr ie the annual price rise )

Re: Unreasonable price increase

Munich08 — Tue, 11 Nov 2025 15:19:27 GMT

I was not warned of the price increase even if my original contract expired.

This came as a unexpected financial shock.

Re: Unreasonable price increase

Daniel0210 — Tue, 11 Nov 2025 15:24:06 GMT

@Munich08

If you are referring to your discounts ending you'd have been told the end date when you agreed to it. It's up to you really to make a note of it.

Re: Unreasonable price increase

Munich08 — Tue, 11 Nov 2025 15:26:42 GMT

Daniel,

Can I get a better deal for the same services - SKY Q and Broadband?

Re: Unreasonable price increase

Daniel0210 — Tue, 11 Nov 2025 15:28:45 GMT

@Munich08
If your discounted minimum term has ended or its ending soon the best new discounts are still normally acquired by contacting Sky and negotiating or potentially amending your package which will require a new 24 month minimum term contract.

Significant discounts are harder to come by these days so if you’re offered something acceptable be prepared to agree to it there and then because if you decide to think about it the offer is unlikely to be available when you call back. Also remember you’re not a new customer so don’t expect anything close to a new customer deal.

See this link…
https://www.sky.com/help/articles/change-your-package-2-t2#downgrade

If you decide it’s no longer value for money and you’re thinking of changing providers remember that in 18/24 months time you'll be in the same position with that company at which point you'll be able to return to Sky and benefit from the new customer discounts available at that particular time.

Re: Unreasonable price increase

Gwl1 — Thu, 13 Nov 2025 10:48:21 GMT

I received emails warning of forthcoming price rises so rang Sky. The agent suggested that I wait a few weeks then ring to "cancel" within the last month of the deal. I now pay less than my previous deal and have Netflix added so happy. The deal is better than any "new customer" deal I could find on comparison sites. Sky seem to reward customer loyalty bette than most. Do your research, know what you want, what you're prepared to pay, be friendly, don't get angry, be polite.

Re: Unreasonable price increase

grouseuk — Wed, 26 Nov 2025 15:47:19 GMT

Finally had an email from Sky, and it is a circa 20% increase (not end of offers) effective from 10th Feb.