topic Re: Broadband Price Existing Customers in Account & Billing

Broadband Price Existing Customers

Guru — Thu, 14 Nov 2024 10:33:58 GMT

Why am I with 20+ years a customer (Diamond Status) paying £46 per month for 150mbps while new customers only pay £27?

Re: Broadband Price Existing Customers

Annie+UK — Thu, 14 Nov 2024 10:53:33 GMT

It's a new customer discount, loads of companies do this, not sure what your issues is, did you not get an offer when you were a new customer??

Re: Broadband Price Existing Customers

Mark39 — Thu, 14 Nov 2024 11:29:40 GMT

@Guru as @Annie+UK posted, it's because you're not a new customer. Another provider will likely give you a new customer price.

Re: Broadband Price Existing Customers

Daniel0210 — Thu, 14 Nov 2024 12:06:29 GMT

@Guru

From recent posts on here it does seem that decent deals are increasingly hard to find. If you choose to leave the same will happen at the end of your discounted deal with whoever you go with. Once you've been away for 18 months you'll be able to rejoin Sky and benefit from new customer discounts.

Re: Broadband Price Existing Customers

Guru — Thu, 14 Nov 2024 13:09:07 GMT

Spoke like a Sky employee under cover. I don't expect to pay double for life so others can get half price deals. I don't mind paying the market rate. Sky restarts the clock of 24 months on the whole contract even if you change 1 element of your services, holding customers to ransom. The broadband service with Sky is sub standard on a regular basis.

Re: Broadband Price Existing Customers

daveNOS — Thu, 14 Nov 2024 13:14:50 GMT

@Guru wrote:
Spoke like a Sky employee under cover. The broadband service with Sky is sub standard on a regular basis.

@Guru If you consider the service as sub standard why have you remaind a customer for so long? I know i certainly wouldn't.

No one here is an under cover Sky employee, it s funny how often that accusation is made when someone receives an answer they don't like, kind of sad really.

Re: Broadband Price Existing Customers

Mark39 — Thu, 14 Nov 2024 13:45:13 GMT

@Guru wrote:

I don't mind paying the market rate.

Have you tried looking for another provider which a pricing strategy that suits your wishes? Sounds like with your list of complaints it would be sensible for you to do so.

Spoken as someone who is not a Sky employee under cover.

Re: Broadband Price Existing Customers

MarkGoldsmith — Thu, 14 Nov 2024 15:37:01 GMT

@Guru wrote:
Sky restarts the clock of 24 months on the whole contract even if you change 1 element of your services, holding customers to ransom.

Hardly holding a customer to ransom as you have the option of not changing your package and therefore staying on the original contract and its minimum term. Its quite natural when you are adding a new add-on to your package for a fixed 24 month term that your entire package needs to be recontracted as the base package can't expire before the add-ons.

Re: Broadband Price Existing Customers

TimmyBGood — Thu, 14 Nov 2024 15:42:32 GMT

@Guru wrote:

I don't expect to pay double for life so others can get half price deals. I don't mind paying the market rate.

Unfortunately that's the business model upon which the entire ISP industry is based. Note it's not 'for life': it's until you either switch supplier or enter a new minimum term with the current one.

Re: Broadband Price Existing Customers

Brandy — Wed, 04 Jun 2025 15:55:01 GMT

Yes! But that not the answer is it existing customers should not have to pay extra for same service!

If you go same restaurant and order the same meal regularly you expect pay same price and have pay more because you been there before!

Re: Broadband Price Existing Customers

Mark39 — Wed, 04 Jun 2025 16:04:35 GMT

@Brandy wrote:

Yes! But that not the answer is it existing customers should not have to pay extra for same service!

If you go same restaurant and order the same meal regularly you expect pay same price and have pay more because you been there before!

Yes, but that's irrelevant.

Re: Broadband Price Existing Customers

Anonymous — Wed, 04 Jun 2025 16:08:40 GMT

@Brandy wrote:
Yes! But that not the answer is it existing customers should not have to pay extra for same service!
If you go same restaurant and order the same meal regularly you expect pay same price and have pay more because you been there before!

Not sure this analogy holds any water. Prices regularly go up because food and other costs go up. The only way it works is if you as an existing diner are charged more than a newer diner for the same food!

However, as others have said, every single company that offers broadband or TV services etc give you a discounted price to get you to join them. Once this offer or minimum contracted period ends you are free to move to another provider and benefit from lower prices than your new suppliers existing customers.

Is it fair that the longer you're with a company the less you benefit? Probably not but companies will never change what works for them.

Re: Broadband Price Existing Customers

Brandy — Wed, 04 Jun 2025 16:09:10 GMT

Boils down to sky being greedy! Not irrelevant! They should be offering contracts much the same as the first contract!

My contract expires on 19th yet sky expect me to pay double for same contract WHY? It is they are being greedy!

Re: Broadband Price Existing Customers

Anonymous — Wed, 04 Jun 2025 16:14:55 GMT

Vote with your feet and go elsewhere. It's such a simple process to do this these days. Your new broadband provider will sort it all for you, including letting Sky now you're leaving.

We've all been and felt this way I assure you. You're only limited for choice of an ISP if it doesn't cover the area you live in. Most of the big providers are UK wide and offer good prices and gifts for joing them these days.

Re: Broadband Price Existing Customers

Mark39 — Wed, 04 Jun 2025 16:14:06 GMT

@Brandy wrote:

Boils down to sky being greedy! Not irrelevant! They should be offering contracts much the same as the first contract!

My contract expires on 19th yet sky expect me to pay double for same contract WHY? It is they are being greedy!

Not really. Like most similar companies, Sky are willing to accept a loss on an initial contract as the cost of acquiring a new customer's business. They'd be daft to continue making a loss on renewals (and the shareholders wouldn't like it!)

Re: Broadband Price Existing Customers

MarkGoldsmith — Wed, 04 Jun 2025 16:14:46 GMT

@Brandy wrote:
Boils down to sky being greedy! Not irrelevant! They should be offering contracts much the same as the first contract!
My contract expires on 19th yet sky expect me to pay double for same contract WHY? It is they are being greedy!

Except that isn't the way the industry works. Typically new broadband deals are quite costly to an ISP, with them either breaking even or making very minimal profit on them at all. By all means the industry standard could change but that would likely be to the detrement of consumers as the cheaper new customers deals would go, everyone would end up paying more and there would be little incentive ( or savings) for consumers to regularly switch their providers every 18-24 months.

Re: Broadband Price Existing Customers

Daniel0210 — Wed, 04 Jun 2025 16:32:57 GMT

@Brandy

Better discounts are offered to new customers as an incentive for them to join.

If you choose to leave and go with another provider then in 18/24 months you'll be in the same position with that provider and if you want you'll be able to return to Sky as a new customer and get the benefits at the time.

Re: Broadband Price Existing Customers

Brandy — Thu, 05 Jun 2025 07:14:02 GMT

You think sky are making a loss on the offers? Don't think so! They be out business if that wee the case.

Re: Broadband Price Existing Customers

PandJ2020 — Thu, 05 Jun 2025 08:18:00 GMT

@Brandy wrote:
You think sky are making a loss on the offers? Don't think so! They be out business if that wee the case.

Look at OpenReach's wholesale costs - they are not a secret.