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    <title>topic Why am I paying for Ultra HD in Account &amp; Billing</title>
    <link>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4673214#M221801</link>
    <description>I'm confused as to why I pay for Ultra HD when I also have to pay more to rent films in Ultra HD. The Ultra HD part on the package allows you to use UHD on sky, as in watching films programmes or whatever is available. But if I were to rent something in UHD I still have to pay more than normal. That's kind of a joke no?</description>
    <pubDate>Fri, 21 Jun 2024 17:39:06 GMT</pubDate>
    <dc:creator>SRB83</dc:creator>
    <dc:date>2024-06-21T17:39:06Z</dc:date>
    <item>
      <title>Why am I paying for Ultra HD</title>
      <link>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4673214#M221801</link>
      <description>I'm confused as to why I pay for Ultra HD when I also have to pay more to rent films in Ultra HD. The Ultra HD part on the package allows you to use UHD on sky, as in watching films programmes or whatever is available. But if I were to rent something in UHD I still have to pay more than normal. That's kind of a joke no?</description>
      <pubDate>Fri, 21 Jun 2024 17:39:06 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4673214#M221801</guid>
      <dc:creator>SRB83</dc:creator>
      <dc:date>2024-06-21T17:39:06Z</dc:date>
    </item>
    <item>
      <title>Re: Why am I paying for Ultra HD</title>
      <link>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4673219#M221802</link>
      <description>&lt;P&gt;&lt;a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/2720815"&gt;@SRB83&lt;/a&gt;&amp;nbsp; Paying to watch in UHD covers non Sky store content, anything you choose to purchase from the Sky Store is always going to be chargeable whether it's UHD or not.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Fri, 21 Jun 2024 17:44:40 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4673219#M221802</guid>
      <dc:creator>GD1</dc:creator>
      <dc:date>2024-06-21T17:44:40Z</dc:date>
    </item>
    <item>
      <title>Re: Why am I paying for Ultra HD</title>
      <link>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4673223#M221803</link>
      <description>Buts that's not how they sell it. They just say its so people with UHD tvs can use the services. That's what I got told when I agreed to it. I got told if I pay for it I get access to even UHD. But that's not true, there charging extra. I've still got to pay more. And sky content is what ever is available via the box. It's "sky" store. They pay to be able to sell or rent those things. If I were using Disney or netflix I would understand. But its sky.</description>
      <pubDate>Fri, 21 Jun 2024 17:49:07 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4673223#M221803</guid>
      <dc:creator>SRB83</dc:creator>
      <dc:date>2024-06-21T17:49:07Z</dc:date>
    </item>
    <item>
      <title>Re: Why am I paying for Ultra HD</title>
      <link>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4673229#M221804</link>
      <description>&lt;P&gt;&lt;a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/2720815"&gt;@SRB83&lt;/a&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;It's the distribution model which the studios have chosen to use: Sky doesn't own the content and so cannot dictate pricing.&amp;nbsp;&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Fri, 21 Jun 2024 17:55:42 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4673229#M221804</guid>
      <dc:creator>TimmyBGood</dc:creator>
      <dc:date>2024-06-21T17:55:42Z</dc:date>
    </item>
    <item>
      <title>Re: Why am I paying for Ultra HD</title>
      <link>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4673304#M221820</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/2720815"&gt;@SRB83&lt;/a&gt;&amp;nbsp;wrote:&lt;BR /&gt;Buts that's not how they sell it. They just say its so people with UHD tvs can use the services. That's what I got told when I agreed to it. I got told if I pay for it I get access to even UHD. But that's not true, there charging extra. I've still got to pay more. And sky content is what ever is available via the box. It's "sky" store. They pay to be able to sell or rent those things. If I were using Disney or netflix I would understand. But its sky.&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;You do get access to the UHD content if you pay for it on the Sky streaming service.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;The Sky Store has always been a separate service and similar to the Google Play Store is a service where a customer can buy or rent TV shows and movies.&lt;/P&gt;</description>
      <pubDate>Fri, 21 Jun 2024 19:17:27 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4673304#M221820</guid>
      <dc:creator>MarkGoldsmith</dc:creator>
      <dc:date>2024-06-21T19:17:27Z</dc:date>
    </item>
    <item>
      <title>Re: Why am I paying for Ultra HD</title>
      <link>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4709735#M226002</link>
      <description>&lt;P&gt;Exactly this - &amp;nbsp;£4.99 for HD rental.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;£6.99 for UHD.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P style="font-size: smaller; color: #939799;"&gt;&lt;I&gt;(removed)&lt;/I&gt;&lt;/P&gt;
&lt;P style="font-size: smaller; color: #939799;"&gt;&lt;I&gt;&lt;BR /&gt;Moderator note: Removed inappropriate language&lt;BR /&gt;&lt;BR /&gt;&lt;/I&gt;&lt;/P&gt;</description>
      <pubDate>Tue, 06 Aug 2024 09:57:03 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4709735#M226002</guid>
      <dc:creator>Mr.+Wolff</dc:creator>
      <dc:date>2024-08-06T09:57:03Z</dc:date>
    </item>
    <item>
      <title>Re: Why am I paying for Ultra HD</title>
      <link>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4712479#M226005</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/2268647"&gt;@Mr.+Wolff&lt;/a&gt;&amp;nbsp;wrote:&lt;BR /&gt;&lt;P&gt;Exactly this - &amp;nbsp;£4.99 for HD rental.&lt;/P&gt;&lt;P&gt;£6.99 for UHD.&lt;/P&gt;&lt;P&gt;&lt;I&gt;&amp;nbsp;&lt;/I&gt;&lt;/P&gt;&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;&lt;P&gt;As explained above the UHD addon does not discount store purchases/rentals.&amp;nbsp; It's only for select Sky content (Movies/Sports etc.)&lt;/P&gt;</description>
      <pubDate>Tue, 06 Aug 2024 13:55:58 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4712479#M226005</guid>
      <dc:creator>PandJ2020</dc:creator>
      <dc:date>2024-08-06T13:55:58Z</dc:date>
    </item>
    <item>
      <title>Re: Why am I paying for Ultra HD</title>
      <link>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4742663#M228746</link>
      <description>&lt;P&gt;Not sure what your point is.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Sky, quite simply are greedy. I refuse to pay more for a rental to view on UHD rather than HD.&lt;/P&gt;</description>
      <pubDate>Fri, 06 Sep 2024 08:17:55 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4742663#M228746</guid>
      <dc:creator>Mr.+Wolff</dc:creator>
      <dc:date>2024-09-06T08:17:55Z</dc:date>
    </item>
    <item>
      <title>Re: Why am I paying for Ultra HD</title>
      <link>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4742677#M228748</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/2268647"&gt;@Mr.+Wolff&lt;/a&gt;&amp;nbsp;wrote:&lt;BR /&gt;
&lt;P&gt;Not sure what your point is.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Sky, quite simply are greedy. I refuse to pay more for a rental to view on UHD rather than HD.&lt;/P&gt;
&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;I'm not sure what your point is either. If you don't want to pay for UHD, don't. It's not mandatory.&lt;/P&gt;</description>
      <pubDate>Fri, 06 Sep 2024 08:22:43 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Account-Billing/Why-am-I-paying-for-Ultra-HD/m-p/4742677#M228748</guid>
      <dc:creator>Mark39</dc:creator>
      <dc:date>2024-09-06T08:22:43Z</dc:date>
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