https://helpforum.sky.com/t5/Sky-Q/HBO-MAX-not-free/m-p/5327452#M740576 <P>I thought HBO MAX basic was free so went into the app on tv and it says its 5.99 per month why is this as that isn't free</P> Sat, 25 Jul 2026 09:39:29 GMT Tonya+Scanlon 2026-07-25T09:39:29Z https://helpforum.sky.com/t5/Sky-Q/HBO-MAX-not-free/m-p/5327452#M740576 <P>I thought HBO MAX basic was free so went into the app on tv and it says its 5.99 per month why is this as that isn't free</P> Sat, 25 Jul 2026 09:39:29 GMT https://helpforum.sky.com/t5/Sky-Q/HBO-MAX-not-free/m-p/5327452#M740576 Tonya+Scanlon 2026-07-25T09:39:29Z https://helpforum.sky.com/t5/Sky-Q/HBO-MAX-not-free/m-p/5327457#M740579 <P><a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/3262279">@Tonya+Scanlon</a>&nbsp; <STRONG>basic with ads</STRONG> is included at no extra cost but you do have to activate the free entitlement first as it's not done automatically&nbsp;</P><P>&nbsp;</P><P>to do so follow the instructions on the link below&nbsp;</P><P>&nbsp;</P><P><A href="https://www.sky.com/help/articles/sky-marketplace-subscribe-to-hbo-max" target="_blank" rel="noopener">https://www.sky.com/help/articles/sky-marketplace-subscribe-to-hbo-max</A></P> Sat, 25 Jul 2026 09:46:33 GMT https://helpforum.sky.com/t5/Sky-Q/HBO-MAX-not-free/m-p/5327457#M740579 SKY1992bf 2026-07-25T09:46:33Z