topic Re: Too many similar bundles... confusing in Sky Q

Too many similar bundles... confusing

cabbiemark — Sat, 21 Feb 2026 15:27:04 GMT

why do Sky have so many similar-sounding tv bundles with minor differences, different ways of accessing content based on how you pay, etc... can't help feeling it's to confuse matters when we call to renegotiate our contracts... surely they could simplify things? My main issue is with Signature and Ultimate bundles

Re: Too many similar bundles... confusing

TimmyBGood — Sat, 21 Feb 2026 15:47:24 GMT

@cabbiemark wrote:

My main issue is with Signature and Ultimate bundles

'Signature' replaced 'Entertainment' (a carry over from Sky+ HD) as the baseline Sky subscription bundle. 'Ultimate TV' arrived when Sky reached a commercial agreement with Netflix for bundled distribution.

Since then, Signature is effectively now a legacy subscription and Ultimate TV has become the default for new subscribers.

Re: Too many similar bundles... confusing

CSH123456 — Sat, 21 Feb 2026 21:49:05 GMT

Yes, we have Sky Signature and Ultimate TV pack, Ultimate tv pack is £4.50, which is Netflix with ads, we pay a further £5.50 for Netflix no ads. I think we still carry on paying this £4.50 going up to £5.50 even though Netflix with ads is meant to be free with the new bundle coming in March. Though is Ultimate more expensive than Signature because it includes Netflix., if you just have Ultimate, it's very difficult to know.

Re: Too many similar bundles... confusing

Chodley — Sun, 22 Feb 2026 07:57:17 GMT

Yeah netflix with ads is included, in Ultimate, not free.

Re: Too many similar bundles... confusing

oj01 — Sun, 22 Feb 2026 15:38:52 GMT

@CSH123456 wrote:
Yes, we have Sky Signature and Ultimate TV pack, Ultimate tv pack is £4.50, which is Netflix with ads, we pay a further £5.50 for Netflix no ads. I think we still carry on paying this £4.50 going up to £5.50 even though Netflix with ads is meant to be free with the new bundle coming in March. Though is Ultimate more expensive than Signature because it includes Netflix., if you just have Ultimate, it's very difficult to know.

Netflix has nothing to do with the new bundle coming in March. Netflix with ads continues to be provided as part of (in fact the only part of) the Ultimate Pack.