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    <title>topic Re: Ultimate TV in Sky Q</title>
    <link>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967654#M695172</link>
    <description>&lt;P&gt;Ultimate TV is NetFlix.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;AppleTV is only £3pm for 3 months atm.&lt;/P&gt;</description>
    <pubDate>Thu, 24 Apr 2025 16:36:17 GMT</pubDate>
    <dc:creator>PandJ2020</dc:creator>
    <dc:date>2025-04-24T16:36:17Z</dc:date>
    <item>
      <title>Ultimate TV</title>
      <link>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967653#M695171</link>
      <description>&lt;P&gt;Why oh why ... does Sky do this! They advertise a Easter egg special on home page... my kids get exited and want to open a egg and watch the secret lives of animals we click to watch it.... but you can only watch it on Apple TV...!!! You need to subscribe and pay to watch it!!!! Why does Sky do this!! I pay for the full Sky package costing me £180 a month, but somehow still cannot watch all the channels...&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Thu, 24 Apr 2025 16:33:38 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967653#M695171</guid>
      <dc:creator>Mhutt</dc:creator>
      <dc:date>2025-04-24T16:33:38Z</dc:date>
    </item>
    <item>
      <title>Re: Ultimate TV</title>
      <link>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967654#M695172</link>
      <description>&lt;P&gt;Ultimate TV is NetFlix.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;AppleTV is only £3pm for 3 months atm.&lt;/P&gt;</description>
      <pubDate>Thu, 24 Apr 2025 16:36:17 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967654#M695172</guid>
      <dc:creator>PandJ2020</dc:creator>
      <dc:date>2025-04-24T16:36:17Z</dc:date>
    </item>
    <item>
      <title>Re: Ultimate TV</title>
      <link>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967808#M695201</link>
      <description>&lt;P&gt;I only put the ultimate tv as the title as it was the only option available. If I wanted to apply for Apple TV I'll go to Apple TV to subscribe to it. It's £3 then £9 a month. The point I'm trying to make is why is it on Sky and as a Easter special. When you try to see what the eggs offers you it's shows a great show that you can't watch. I've got the full package, including Netflix, Disney, prime and paramount.. why do I need to pay for another subscription to watch a program in my sky tv guide...&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Thu, 24 Apr 2025 20:01:32 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967808#M695201</guid>
      <dc:creator>Mhutt</dc:creator>
      <dc:date>2025-04-24T20:01:32Z</dc:date>
    </item>
    <item>
      <title>Re: Ultimate TV</title>
      <link>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967815#M695202</link>
      <description>&lt;P&gt;You can only purchase a TV sub from Apple...&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;They advertise programmes for all the apps the platform supports.&lt;/P&gt;</description>
      <pubDate>Thu, 24 Apr 2025 20:08:06 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967815#M695202</guid>
      <dc:creator>PandJ2020</dc:creator>
      <dc:date>2025-04-24T20:08:06Z</dc:date>
    </item>
    <item>
      <title>Re: Ultimate TV</title>
      <link>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967823#M695204</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/4378691"&gt;@Mhutt&lt;/a&gt;&amp;nbsp;wrote:&lt;BR /&gt;
&lt;P&gt;&amp;nbsp;why do I need to pay for another subscription to watch a program in my sky tv guide...&amp;nbsp;&lt;/P&gt;
&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;Because Apple needs the money?&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Sky Q (and Glass/Stream) are platforms for multiple apps in addition to the ones you mention, all of which are effectively renting home page real-estate from Sky in order to try and gain the attention of&amp;nbsp; Sky subscribers.&lt;/P&gt;</description>
      <pubDate>Thu, 24 Apr 2025 20:18:24 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967823#M695204</guid>
      <dc:creator>TimmyBGood</dc:creator>
      <dc:date>2025-04-24T20:18:24Z</dc:date>
    </item>
    <item>
      <title>Re: Ultimate TV</title>
      <link>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967826#M695206</link>
      <description>&lt;P&gt;Technically they could adapt the home page to the subs you have, but better to 'advertise' of course...&lt;/P&gt;</description>
      <pubDate>Thu, 24 Apr 2025 20:21:18 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Sky-Q/Ultimate-TV/m-p/4967826#M695206</guid>
      <dc:creator>PandJ2020</dc:creator>
      <dc:date>2025-04-24T20:21:18Z</dc:date>
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