topic Re: Zero sky loyalty for existing customers!!! in Sky Q

Zero sky loyalty for existing customers!!!

Dan_41_ — Sat, 08 Feb 2025 14:03:51 GMT

Been a sky customer for a number of years, have full package costing £160 per month to find out today that a new customer signed up for the same package for £96. Can this be right surely not?

Re: Zero sky loyalty for existing customers!!!

xenon81 — Sat, 08 Feb 2025 14:23:05 GMT

Probably right, but remember the new customer price is only temporary and then they'll end up paying a higher price too once it expires.

Re: Zero sky loyalty for existing customers!!!

PandJ2020 — Sat, 08 Feb 2025 14:23:37 GMT

Yup. It's harder to attract new customers than keep existing ones.

Re: Zero sky loyalty for existing customers!!!

Daniel0210 — Sat, 08 Feb 2025 14:23:56 GMT

@Dan_41_

Yes. It's correct, but a lot of customers won't necessarily think it's right. All providers do this. You'll have benefited from a new customer discount when you joined and if you leave and go elsewhere in 18/24 months you'll be in the same situation there.

Re: Zero sky loyalty for existing customers!!!

Chodley — Sun, 09 Feb 2025 16:13:56 GMT

They'll likely give you some kind of discount since you have so many of their services if you threaten to cancel and accept a 2 year lockin.

Re: Zero sky loyalty for existing customers!!!

Dan_41_ — Sun, 09 Feb 2025 17:25:18 GMT

They offered me £120 a month,

Virgin with all the multi room boxes, platinum netflix, sky sports,movies etc £104.99 so I've made the switch.

I do like sky but saving money is more important

Re: Zero sky loyalty for existing customers!!!

Mark39 — Sun, 09 Feb 2025 17:50:15 GMT

You may need to switch back again when your Virgin 'contract' expires.

Re: Zero sky loyalty for existing customers!!!

Dan_41_ — Sun, 09 Feb 2025 17:58:00 GMT

After researching the virgin customers they do get better offers when contracts are coming to an end, but my accountant did mention he jumps between the 2 to get the best deals

Re: Zero sky loyalty for existing customers!!!

PandJ2020 — Sun, 09 Feb 2025 18:12:09 GMT

@Dan_41_ wrote:
After researching the virgin customers they do get better offers when contracts are coming to an end, but my accountant did mention he jumps between the 2 to get the best deals

Yup, you'll always get the best deal as new customer. Many don't switch but then can't really complain...

Re: Zero sky loyalty for existing customers!!!

DZA187 — Sun, 09 Feb 2025 20:34:01 GMT

That's still high, I've got two friends who got the full package for 45quid. Some had letters at 38quid from the sky vip team. Everyone seems to pay different prices, mine at 72quid with multi room.

Re: Zero sky loyalty for existing customers!!!

ozsat — Sun, 09 Feb 2025 20:46:21 GMT

Virgin now automatically offer a 'good' deal to recontract online before the contract expires.

The price only goes full if you decline to re-contract.

@Mark39 wrote:
You may need to switch back again when your Virgin 'contract' expires.

Re: Zero sky loyalty for existing customers!!!

Dan_41_ — Sun, 09 Feb 2025 22:29:06 GMT

Including Internet, sky sports movies multi room? No way they are paying £38

Re: Zero sky loyalty for existing customers!!!

Dexta22 — Mon, 10 Feb 2025 10:17:01 GMT

True but equally it costs a lot to aquire a customer and the LTV for SKY is insane.

It doesn't make sense to have people cancel on you which is happening a lot , right now.

25 years with SKY.

I admittedly have all the bells and whistles but my bill is now rapidly approaching £2k a year.

I am actively now looking at Freesat+ Disney +Netfix or EE TV etc.

It's getting to the point SKY is really becoming a luxury.

Re: Zero sky loyalty for existing customers!!!

Dexta22 — Mon, 10 Feb 2025 10:20:35 GMT

What do you mean by "full package" ?

£38 , nope.

Somebody is exagerating in the pub for effect.

You can likely get Sky signature £28 or so if you threaten to cancel.

You can likely get SKY HD for £2 like I do.

Sky Cinema £10

Sky sports for aroubd £25 on a good day + £2 for HD

ultra hD £2-£4

There''s no universe he is paying £38 for all that

Re: 23 years & a “VIP” but can’t get a “new customer” deal

Dexta22 — Mon, 10 Feb 2025 10:40:21 GMT

This.

SKY has done the math.

It's far more profitable to lose some customers than reduce long-term customer bills via loyalty discounts.

I calculated I have now paid tens of thousands for SKY over 2 decades +

I am only finallky now as my bill reaches £2k a year saying enough is enough and cancelling.

Re: Zero sky loyalty for existing customers!!!

DZA187 — Mon, 10 Feb 2025 11:45:30 GMT

Not multi room or internet. Just the full tv package, sports and movies with kids etc at 38quid. Everyone pas different and I've seen the offer letter, so it's real. I had a good deal at 42, but it's now at 72 with sports/movies and multi room. I don't use sky internet, can't have it in my area.

Re: Zero sky loyalty for existing customers!!!

DZA187 — Mon, 10 Feb 2025 11:48:05 GMT

Btw, the good offers only come from the vip team, you won't get this via calling sky customer service, they either call you out of the blue or you get a letter in the post.

Re: Zero sky loyalty for existing customers!!!

Dexta22 — Mon, 10 Feb 2025 11:56:30 GMT

Nobody mentioned he was getting multi room or internet.

At huge discounts, you can get everything he is asking for if you threaten to cancel for £65. That's about the best recorded on these forums for signature, HD, Movies and sports.

I would love to see a copy of the letter in which he got it for £42, can use it as leverage.

It would essentially mean they gave him SKY Sports and SKY Movies for free near as damm

Re: Zero sky loyalty for existing customers!!!

Chodley — Mon, 10 Feb 2025 12:05:17 GMT

38, not 42

I bet no one is getting that today. I can't be bothered with it so pay 87 for cinema and multiroom, and sports can get lost since it became a money pump from fans to massively overpaid players/drivers. Cycling just got added to that list, sadly, and Sky had a part to play in that by starting the team budget inflation wars.

Re: Zero sky loyalty for existing customers!!!

Dexta22 — Mon, 10 Feb 2025 12:06:27 GMT

After 25 years even with a full and real threat to cancel it came down to nothing like £38.

That's basically the price of basic + HD.