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    <title>topic Re: Sky Go software in Sky Go</title>
    <link>https://helpforum.sky.com/t5/Sky-Go/Sky-Go-software/m-p/5016094#M146649</link>
    <description>&lt;P&gt;&lt;a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/654609"&gt;@radagast&lt;/a&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;I'd also observe that Sky Group has a dedicated streaming application in NowTV: Go is very much a legacy from the Sky Q era before acquisition by Comcast in 2018.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;I think it's worth remembering that it doesn't necessarily make sense for Sky to even attempt to compete with global streamers when it's inherently a European operation (and actually operating in only six countries at that)&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;'Netflix, Prime TV, Apple Tv' have a potential user base of billions: for Sky the maximum is at least two orders of magnitude smaller.&lt;/P&gt;</description>
    <pubDate>Wed, 18 Jun 2025 19:27:04 GMT</pubDate>
    <dc:creator>TimmyBGood</dc:creator>
    <dc:date>2025-06-18T19:27:04Z</dc:date>
    <item>
      <title>Sky Go software</title>
      <link>https://helpforum.sky.com/t5/Sky-Go/Sky-Go-software/m-p/5013816#M146623</link>
      <description>&lt;P&gt;Why, given that we a re paying over £100 per month is the Sky Go software so appalling. I get Netflix, Prime TV, Apple Tv and all of them give a far superior streaming service.&lt;/P&gt;&lt;P&gt;My son, who writes financial software for a living, could probably knock out better software over a weekend.&lt;/P&gt;&lt;P&gt;Why have we not been given a newly written bug-free Sky Go to match up with all the other steaming services?&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Because Sky can't be bothered. I am serioudly considering cancelling my service. If Sky can't be bothered with its customers perhaps I should learn to live without!&lt;/P&gt;</description>
      <pubDate>Sun, 15 Jun 2025 22:48:41 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Sky-Go/Sky-Go-software/m-p/5013816#M146623</guid>
      <dc:creator>radagast</dc:creator>
      <dc:date>2025-06-15T22:48:41Z</dc:date>
    </item>
    <item>
      <title>Re: Sky Go software</title>
      <link>https://helpforum.sky.com/t5/Sky-Go/Sky-Go-software/m-p/5016088#M146647</link>
      <description>&lt;BLOCKQUOTE&gt;&lt;HR /&gt;&lt;a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/654609"&gt;@radagast&lt;/a&gt;&amp;nbsp;wrote:&lt;BR /&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Why have we not been given a newly written bug-free Sky Go to match up with all the other steaming services?&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;HR /&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;Presumably because Sky Television is a regional hardware platform, not a global streaming service, and really doesn't seek to compete with the software streamers you mentioned...&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Historically Go has always been the 'free' add-on to Sky satellite service and only used by a relatively small percentage of the customer base, so was never prioritised within the company.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;These days under Comcast ownership, I suspect that's even more the case.&lt;/P&gt;</description>
      <pubDate>Wed, 18 Jun 2025 19:00:03 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Sky-Go/Sky-Go-software/m-p/5016088#M146647</guid>
      <dc:creator>TimmyBGood</dc:creator>
      <dc:date>2025-06-18T19:00:03Z</dc:date>
    </item>
    <item>
      <title>Re: Sky Go software</title>
      <link>https://helpforum.sky.com/t5/Sky-Go/Sky-Go-software/m-p/5016093#M146648</link>
      <description>&lt;P&gt;I guess you are correct. Most of Sky programmming allready comes over the internet rather than dishes these days so I just thought it was time for a software upgrade.&lt;/P&gt;&lt;P&gt;I forgot that Sky already makes so much money that it doesn't need to care about customers.&lt;/P&gt;&lt;P&gt;It will cost them long term as users will stream paid material over any of the other platforms before Sky.&amp;nbsp;&lt;/P&gt;&lt;P&gt;Pity really.&lt;/P&gt;</description>
      <pubDate>Wed, 18 Jun 2025 19:01:21 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Sky-Go/Sky-Go-software/m-p/5016093#M146648</guid>
      <dc:creator>radagast</dc:creator>
      <dc:date>2025-06-18T19:01:21Z</dc:date>
    </item>
    <item>
      <title>Re: Sky Go software</title>
      <link>https://helpforum.sky.com/t5/Sky-Go/Sky-Go-software/m-p/5016094#M146649</link>
      <description>&lt;P&gt;&lt;a href="https://helpforum.sky.com/t5/user/viewprofilepage/user-id/654609"&gt;@radagast&lt;/a&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;I'd also observe that Sky Group has a dedicated streaming application in NowTV: Go is very much a legacy from the Sky Q era before acquisition by Comcast in 2018.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;I think it's worth remembering that it doesn't necessarily make sense for Sky to even attempt to compete with global streamers when it's inherently a European operation (and actually operating in only six countries at that)&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;'Netflix, Prime TV, Apple Tv' have a potential user base of billions: for Sky the maximum is at least two orders of magnitude smaller.&lt;/P&gt;</description>
      <pubDate>Wed, 18 Jun 2025 19:27:04 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Sky-Go/Sky-Go-software/m-p/5016094#M146649</guid>
      <dc:creator>TimmyBGood</dc:creator>
      <dc:date>2025-06-18T19:27:04Z</dc:date>
    </item>
    <item>
      <title>Re: Sky Go software</title>
      <link>https://helpforum.sky.com/t5/Sky-Go/Sky-Go-software/m-p/5016101#M146650</link>
      <description>&lt;P&gt;Ah, now I understand.&amp;nbsp; If I want to watch the Sky stuff I already pay £110+ per month for while I am on the move it will cost another £15 per month!&amp;nbsp; No wonder they won't update the software.&lt;/P&gt;&lt;P&gt;Thanks&lt;/P&gt;</description>
      <pubDate>Wed, 18 Jun 2025 19:07:03 GMT</pubDate>
      <guid>https://helpforum.sky.com/t5/Sky-Go/Sky-Go-software/m-p/5016101#M146650</guid>
      <dc:creator>radagast</dc:creator>
      <dc:date>2025-06-18T19:07:03Z</dc:date>
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