topic Re: Why is Sky Sports and TNT Sports more expensive to UK customers in What's On

Why is Sky Sports and TNT Sports more expensive to UK customers

Stu95 — Tue, 05 Aug 2025 08:36:29 GMT

Just been looking at the cost of adding TNT sports to my Sky package, I already have the full Sky Sports Package at £20 per month which I think is fair value for the amount of Football shown (Football is the only sport on TV I'm actually interested in)

However at £31 per month for TNT when you consider how much less there is on there it's way too expensive.

After looking around the internet I landed on the Irish Now TV site and found they were offering a combined package of all the Sky Sports channels and TNT Sports for 27 Euro for a 12 month contract or 30 Euro month to month, basically half the price of a UK consumer.

How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

BenJoBanjo — Tue, 05 Aug 2025 08:44:19 GMT

@Stu95 wrote:
How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

Simple economics probably. Higher population density in the UK, therefore more sports fans, hence charging more.

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

Stu95 — Tue, 05 Aug 2025 09:00:03 GMT

You would imagine the economy of scale would offer better value but clearly not.

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

BenJoBanjo — Fri, 13 Feb 2026 15:23:51 GMT

@Stu95 wrote:

You would imagine the economy of scale would offer better value but clearly not.

Comcast, the company who own Sky/NOW, are all about maximising profits, as most large companies do.

Sport is a massive income stream for them as the vast majority of customers who pay for a TV service do so mainly to get sport. They can't do without their footie, cricket, F1, etc. They'll pay whatever it takes to get that high they get from watching their favourite team/driver/athlete.

[Removed]

This is why sport is the costliest part of most people's subscriptions. The broadcast industry know that live sport in particular is a commodity they can charge silly prices for.

Moderator notes: Removed rude refrences

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

Doc5907 — Tue, 05 Aug 2025 14:04:51 GMT

@Stu95 wrote:
Just been looking at the cost of adding TNT sports to my Sky package, I already have the full Sky Sports Package at £20 per month which I think is fair value for the amount of Football shown (Football is the only sport on TV I'm actually interested in)
However at £31 per month for TNT when you consider how much less there is on there it's way too expensive.
After looking around the internet I landed on the Irish Now TV site and found they were offering a combined package of all the Sky Sports channels and TNT Sports for 27 Euro for a 12 month contract or 30 Euro month to month, basically half the price of a UK consumer.
How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

@Stu95

In the UK its around £30 whichever way (there are a few) you subscribe to TNT sports so its not Sky setting the price, therefore your complaint about the pricing should be directed to TNT, if they have a community forum.

But i do agree, its excessively expensive for what you get. The only time i would consider it for a couple of months, is for the Ashes which they will probably get.

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

Hunter2660 — Tue, 05 Aug 2025 14:54:26 GMT

If you have EE mobile, you can add TNT Sport for £20 a month (includes large screen app access, but will not be on Sky's EPG). Some EE mobile packages include TNT Sport free. If Sport is your only vice, then EETV have a Big Sport pack for around £35-40 per month (HD included), but you need EE Broadband.

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

Dazzasky — Wed, 06 Aug 2025 06:58:37 GMT

@Stu95 wrote:
Just been looking at the cost of adding TNT sports to my Sky package, I already have the full Sky Sports Package at £20 per month which I think is fair value for the amount of Football shown (Football is the only sport on TV I'm actually interested in)
However at £31 per month for TNT when you consider how much less there is on there it's way too expensive.
After looking around the internet I landed on the Irish Now TV site and found they were offering a combined package of all the Sky Sports channels and TNT Sports for 27 Euro for a 12 month contract or 30 Euro month to month, basically half the price of a UK consumer.
How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

The problem is whilst people keep paying that price then Sky will keep charging that price.

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

Stu95 — Wed, 06 Aug 2025 09:35:25 GMT

I'm not sure that many people now are paying the price, I'm sure if it was cheaper they'd have a lot more paying customers and making more money.

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

toteman2012 — Sun, 23 Nov 2025 19:09:04 GMT

I have a virgin stream box and they only charge £22 for TNT it's really frustrating that Dky never have an offer for tnt

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

n1ckarla — Thu, 12 Feb 2026 20:00:45 GMT

But they don't all just paid for it. I pay for Sky because I like the Sky q system, along with all the other entertainment/cinema packages they offer but I have my limit for that.

TNT is disproportionately expensive. I don't pay for it however much it irritates the heck out of me. The fact that games are distributed across platforms and not all on Sky contributes to the lower limit I am willing to pay for Sky.

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

nolte — Fri, 13 Feb 2026 08:38:13 GMT

Those are introductory offers. As with sky, signing up get lower prices, then when they expire, you get charged more

After the 12 months, the small print on Now's ROI site says

After offer, Sports Membership auto-renews at €38.99 a month and Sports Extra Membership at €33.99 a month,

Plus compared to tnt sports on now in ireland, to sky q, sky q ability to record gives a lot for example for fans whose favourite sports might be during the day, but no highlights on until 11pm because of champions league (if at all)

Irish tnt sports on sky also do not get the possibility of catch up on discovery plus (hbo max from end of march) which can make it difficult to watch, if it was not on the main 4 linear channels

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

waynster — Sat, 04 Apr 2026 12:11:12 GMT

When you only want the footie, it's a case of paying through the nose for 20 other sports you have no interest in.

We need football/soccer packages that are affordable.

Surely pricing people out reduces the audience, thus increasing the price further for those who can afford it?

TNT must have bid ridiculously high for the rights.

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

nolte — Sat, 04 Apr 2026 15:34:38 GMT

@waynster wrote:
When you only want the footie, it's a case of paying through the nose for 20 other sports you have no interest in.

We need football/soccer packages that are affordable.
Surely pricing people out reduces the audience, thus increasing the price further for those who can afford it?
TNT must have bid ridiculously high for the rights.

The biggest beneficiary of the sports package subscriptions would be football/soccer teams.

The current premier league rights were 6.7 billion pound.

Sky are paying £895 million for the lower English league rights

The recent champions league rights were £2.2bn for paramount plus, previously tnt rights were about 1bn

I can't find a figure for what sky pay currently for tennis, but in 2017 amazon got the rights for £10m per season (per irish times), so even assuming high inflation in the rights costs means sky would be paying substantially less for it than they are for premier league

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

Timelord2018 — Sat, 04 Apr 2026 15:23:01 GMT

@nolte wrote:
@waynster wrote:
When you only want the footie, it's a case of paying through the nose for 20 other sports you have no interest in.

We need football/soccer packages that are affordable.
Surely pricing people out reduces the audience, thus increasing the price further for those who can afford it?
TNT must have bid ridiculously high for the rights.

The biggest beneficiary of the sports package subscriptions would be football/soccer teams.

The current premier league rights were 6.7 billion pound.

Sky are paying £895 for the lower English league rights

The recent champions league rights were £2.2bn for paramount plus, previously tnt rights were about 1bn

I can't find a figure for what sky pay currently for tennis, but in 2017 amazon got the rights for £10m per season (per irish times), so even assuming high inflation in the rights costs means sky would be paying substantially less for it than they are for premier league

Likely Champions League will continue on TNT Sports now.

To me it Looks like Paramount bid was safeguard,

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

Daniel0210 — Sat, 04 Apr 2026 15:24:15 GMT

@nolte wrote:
Sky are paying £895 for the lower English league rights

Million!

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

nolte — Sat, 04 Apr 2026 15:47:54 GMT

@Timelord2018 wrote:
@nolte wrote:
@waynster wrote:
When you only want the footie, it's a case of paying through the nose for 20 other sports you have no interest in.

We need football/soccer packages that are affordable.
Surely pricing people out reduces the audience, thus increasing the price further for those who can afford it?
TNT must have bid ridiculously high for the rights.

The biggest beneficiary of the sports package subscriptions would be football/soccer teams.

The current premier league rights were 6.7 billion pound.

Sky are paying £895 for the lower English league rights

The recent champions league rights were £2.2bn for paramount plus, previously tnt rights were about 1bn

I can't find a figure for what sky pay currently for tennis, but in 2017 amazon got the rights for £10m per season (per irish times), so even assuming high inflation in the rights costs means sky would be paying substantially less for it than they are for premier league
Likely Champions League will continue on TNT Sports now.

ironically enough, as it was s that paramount + overbid tnt sports above substantially (according to reports).

The extra billion that ParamountSkyDance over TNT Sports paid for them, will be likely passed onto all Tnt Sports subscribers,

TNT Sports source said at the time they lost the rights to Paramount that

"“We have a clear business model, and in rights negotiations there is only a certain level we will go to,” a TNT source said. “BT Sport built an incredible business, but their losses were huge and we could not continue to operate in that way.”"

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

nolte — Sat, 04 Apr 2026 15:39:14 GMT

@Daniel0210 wrote:
@nolte wrote:
Sky are paying £895 for the lower English league rights
Million!

corrected, thank you.

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

Timelord2018 — Mon, 06 Apr 2026 14:57:21 GMT

@nolte wrote:
@Timelord2018 wrote:
@nolte wrote:
@waynster wrote:
When you only want the footie, it's a case of paying through the nose for 20 other sports you have no interest in.

We need football/soccer packages that are affordable.
Surely pricing people out reduces the audience, thus increasing the price further for those who can afford it?
TNT must have bid ridiculously high for the rights.

The biggest beneficiary of the sports package subscriptions would be football/soccer teams.

The current premier league rights were 6.7 billion pound.

Sky are paying £895 for the lower English league rights

The recent champions league rights were £2.2bn for paramount plus, previously tnt rights were about 1bn

I can't find a figure for what sky pay currently for tennis, but in 2017 amazon got the rights for £10m per season (per irish times), so even assuming high inflation in the rights costs means sky would be paying substantially less for it than they are for premier league
Likely Champions League will continue on TNT Sports now.
ironically enough, as it was s that paramount + overbid tnt sports above substantially (according to reports).

The extra billion that ParamountSkyDance over TNT Sports paid for them, will be likely passed onto all Tnt Sports subscribers,

TNT Sports source said at the time they lost the rights to Paramount that
"“We have a clear business model, and in rights negotiations there is only a certain level we will go to,” a TNT source said. “BT Sport built an incredible business, but their losses were huge and we could not continue to operate in that way.”"

Also Sky to consider considering they won Europa League and Conference League, , i doubt it was just Sky intention to win only those...

Re: Why is Sky Sports and TNT Sports more expensive to UK customers

Marlu-Nyu — Wed, 08 Apr 2026 13:35:07 GMT

@Stu95 wrote:
Just been looking at the cost of adding TNT sports to my Sky package, I already have the full Sky Sports Package at £20 per month which I think is fair value for the amount of Football shown (Football is the only sport on TV I'm actually interested in)
However at £31 per month for TNT when you consider how much less there is on there it's way too expensive.
After looking around the internet I landed on the Irish Now TV site and found they were offering a combined package of all the Sky Sports channels and TNT Sports for 27 Euro for a 12 month contract or 30 Euro month to month, basically half the price of a UK consumer.
How can Sky and TNT justify the inflated costs for UK consumers, I belive NOW TV and Sky are basically the same customer.

All prices are the standard pricing from Sky directly and are exempt from deals or promotions.

Sky Sports costs:
UK: £33, Ireland: £29
(UK: €38, Ireland: €33)

But don't forget, that Sky Sports HD channels are not included with Sky Sports in Ireland, and one needs the HD pack, which is an additional cost of £8.70/€10 per month, hence why Sky Sports SD channels are still broadcast in Ireland on Sky.

So, with the HD pack, Sky Sports costs:
UK: £33, Ireland: £37.70
(UK: €38, Ireland: €43)

Additionally, this is the cost of TNT Sports and Premier Sports (Sports Extra in Ireland):
UK: £46 , Ireland: £30
(UK: €53 , Ireland: €34)

~

So, for Sky Sports, HD pack (Ireland), TNT Sports and Premier Sports, the total cost is:
UK: £79, Ireland: £67.70
(UK: €91, Ireland: €77)

Also, Sports Extra is a deal between Sky, TNT Sports and Premier Sports that they agreed for Ireland only. The agreement doesn't apply for the UK. Additionally, it's about costs come down to securing the rights to the likes of Premier League, UEFA Champions League, etc.

Also, you're comparing Sky Sports from Sky and from NOW, which are two different platforms with different pricing.