topic Weird cave add on skysport news in What's On

Weird cave add on skysport news

Sox3 — Fri, 03 Apr 2026 06:31:11 GMT

In ireland there is an add on the tv on sky sports news with a cave scene including a man and a woman. The sound doesn't work and there is no subtitles. It looks like it's not working. This add is on nearly every morning. Am I missing something?

Re: Weird cave add on skysport news

xenon81 — Fri, 03 Apr 2026 08:31:31 GMT

I'm in the UK so haven't seen it but sometimes adverts are deliberately silent. I think it's to make viewers stop scrolling on their phones and look at the TV to see why it's silent. The Trade Centre used car adverts are particularly known for this: https://www.youtube.com/watch?v=H7ErzghlMPk

Re: Weird cave add on skysport news

Daniel0210 — Fri, 03 Apr 2026 09:14:32 GMT

@xenon81 wrote:

I think it's to make viewers stop scrolling on their phones and look at the TV to see why it's silent. The Trade Centre used car adverts are particularly known for this

@xenon81

And that one worked.